Getting the Corolla right is of utmost importance to Toyota, which has moved nearly 40 million units over 10 different body styles since the nameplate debuted in 1966. Last night, Autosavant was invited to witness the unveiling of the 11th-generation, 2014 Corolla at its North American debut, in Santa Monica, Calif., and to see if the newest, more style-driven model is worthy of the Corolla name.
By Roger Boylan
I was curious when a 2011 “Spruce Mica” (pine-green) Toyota Matrix tester rolled into my driveway. Not that it was unexpected; it had been on my testing schedule for weeks. It was just that the Matrix, as a model, had pretty much fallen off my radar at around the same time its cousin, the Pontiac Vibe, ceased to exist. The highways aren’t exactly teeming with Matrices, and Toyota hasn’t seemed to know precisely how to market the car. Is it a sporty hatchback? A sports wagon? A station wagon? A cute ute? Opinions are divided, as opinions tend to be. “A very sensible choice,” opines one distinguished reviewer. “Enthusiasts should look elsewhere,” sniffs another.
By Charles Krome
Getting into a new Ford Fiesta had been pretty high on my list, so I was plenty happy when the Blue Oval obliged me by sending over a Blue Flame model with a five-speed manual transmission, along with a full tank of gas. And more importantly, I was plenty happy driving it, too. Well, maybe not “driving” it, but certainly being transported in it.
By Roger Boylan
The past two weeks would have been a good time for me to go on a bank-robbing spree. Last week I was test driving a gray Toyota Prius, and this week my tester has been a gray Corolla. Either one would make an ideal invisible getaway car: “’Getaway car?’ said eyewitnesses. ‘What getaway car?’” Actually, come to think of it, a Prius seems such an unlikely set of wheels for a desperado that even a gray one might catch someone’s eye. But the Corolla would just melt into the landscape.
By Chris Haak
A few weeks ago at the New York Auto Show, I remarked to a colleague that I was amused by the proliferation of asterisks in some of the claims that auto manufacturers are making. Depending on who you’re asking, there are more than a half-dozen answers to the question of “what’s the most fuel-efficient small car?” To wit: