Tag Archives | Tata offers transportation soltion to India’s masses

Tata Goes From the Sublime to the Ridiculous

By Andy Bannister

01.06.2010

Tata Magic IrisWhile the concept behind Tata’s Nano microcar has won plenty of fans around the world, the same seems unlikely to be true of the Indian company’s latest ultra-low priced offering.

This weird little van rejoices in the name Tata Magic Iris, and is one of the stars of the current New Delhi Motor Show.

Despite appearances of being a jokey concept it is in fact a serious vehicle, and one designed to wean India’s road-users off their habit of piling families aboard motor bikes and three-wheeled rickshaws.

Overladen two- and three-wheelers are a common sight on the roads of this rapidly-industrialising country. Continue Reading →

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