Can Saab Be Turned Around?
Feb25

Can Saab Be Turned Around?

By Brendan Moore

There are turnarounds of an average degree of difficulty, and then there are turnarounds that might take a couple of years off of your life.

Bringing Saab, the Swedish automaker, back from near-death, is probably in the latter category.

Just a quick recap, for those unfamiliar with the Saab story:

Saab originally made airplanes (and a subsidiary spun off long ago still does), developed a prototype car in 1949, started selling cars in earnest in the Fifties, entered the U.S. market, and developed what could probably be accurately called a small but fanatical following in America. Saabs were quirky, front-wheel drive when almost nothing else was, extremely safe, very economical, and, last, but hardly least, had design that was truly innovative and different-looking.

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