Tag Archives | Ram Trucks

Do Ford’s High Fleet Sales Make the Tundra Look Bad?

By on June 13, 2011 in News

By Chris Haak

Last Friday, I received a comment on our article that asked “What happened to the Tundra?” from Jason Lancaster, administrator of TundraHeadquarters.com that prompted me to take a closer look at whether I was missing an angle in my high-level annual sales analysis of the full-size pickup market from 2007 through 2010.  In the original article, I noted that Ford has been eating everyone else’s lunch, and that Toyota in particular has taken it on the chin.  Jason’s contention is that I painted with too broad of a brush when drawing my conclusions about the Tundra (which, by the way, I never said was a failure; I just want to know what happened to it).

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What Happened to the Tundra?

By on June 6, 2011 in Editorials

By Chris Haak

Way back in the 2007 model year, you may recall that things looked quite different in the auto industry. Neither GM nor Chrysler had declared bankruptcy; GM was still the world’s largest automaker. Ford had just bet the company that its latest restructuring would fix their problem once and for all. Toyota was on a seemingly unstoppable roll, with month upon month of increasing sales (often at a clip of 10 percent over the year-earlier period).

There were certainly storm clouds on the horizon for the Detroit Three. GM, Ford, and Chrysler were losing money, the credit markets were drying up, and there was a major threat brewing against the last bastion of US automakers: the full-size pickup.

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New York Auto Show: Ram Truck Brand

By on March 31, 2010 in News

By Brendan Moore

The Chrysler media relations people are on a charm offensive here at the show, telling everyone that they are a viable company with a long, prosperous future in front of them.

The cynical among you might say something along the lines of “it sounds like they’re trying to convince themselves more than anyone else”, or, “whistling past the graveyard,” or the other sorts of snarky things overly-cynical people say, but I would expect that from the likes of you.

Anyway, beside the general message of “here to stay”, Chrysler is also endeavoring like mad to make the Ram brand their new truck brand, separate from Dodge trucks, and so is giving all sorts of Ram-branded stuff to the journalists that want it. I demurred, but did get this nifty press release.

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