By Roger Boylan
All hail Prius V! Actually, that’s “V,” the letter, not the Roman numeral. The various trimlines of the Toyota Prius were once designated in dynastic fashion—Prius I, Prius II, etc.–but the new V designates “versatility,” or “versatile.” Certainly not “Vroom.” Of course, the Prius was never intended to be a driver’s car.Toyota’s market demographic is the no-nonsense general public with a penchant for frugality and right thinking and no interest in cars except as A to B appliances. With over 2 million Prii sold since 2001,that seems to be a good business model.
