By Chris Haak
Way back in the 2007 model year, you may recall that things looked quite different in the auto industry. Neither GM nor Chrysler had declared bankruptcy; GM was still the world’s largest automaker. Ford had just bet the company that its latest restructuring would fix their problem once and for all. Toyota was on a seemingly unstoppable roll, with month upon month of increasing sales (often at a clip of 10 percent over the year-earlier period).
There were certainly storm clouds on the horizon for the Detroit Three. GM, Ford, and Chrysler were losing money, the credit markets were drying up, and there was a major threat brewing against the last bastion of US automakers: the full-size pickup.