By Brendan Moore

06.22.2009

Co-driver poses with the 2010 Taurus

Ford is inviting auto journalists to see and drive the new, completely redesigned 2010 Taurus and the born-again 2010 Taurus SHO. Luckily, Autosavant was invited in the first wave, and so I am able to give you my impressions regarding the regular Taurus now, and the Taurus SHO tomorrow.

First, I have to say that the new Taurus is much better-looking in the metal than in the various photographs that have been shown on the web, particularly the front and the front ¾ view. The looks of the Taurus are not going to knock you out; rather it’s a fairly clean design with some interesting action here and there. It’s attractive. The looks will please most people, and that is of tremendous importance in the segment that the Taurus competes in.

I had a long talk with Earl Lucas, the man in charge of exterior design for the new Taurus, when I first saw the car and also was able to speak with him later for a short while. He told me almost immediately after I met him that the design of the Taurus was influenced considerably by different kinds of music, which the designers had playing all the time while they were working on the car. Our interests in music dovetailed somewhat, so I found it interesting to look at a car that was inspired in part by the stuff I listen to on a regular basis. Continue Reading →