For the past several years Mopar (Chrysler’s in-house parts arm) has worked its collective magic on several Chrysler vehicles producing special editions such as the Mopar ’10 Challenger, Mopar ’11 Charger, and the Mopar ’12 300 that aimed to give buyers an opportunity to give each of these vehicles a distinct and unqiue personality that embodies the Mopar brand. Chrysler officially released the pricing for its newest Mopar-inspired creation, the 2013 Mopar ’13 Dart that aims to continue where its predecessors left off.
Chrysler’s Mopar division has taken the wraps off its latest special edition model, the 2013 Mopar ’13 Dart which will make its formal debut at the 2013 Chicago Motor Show next week.
By Charles Krome
One of the themes of the Chrysler Group rebirth that really hasn’t gotten much attention is the new focus the automaker is putting on Mopar, its “service, parts and customer-care brand.” But it’s been an important part of how the company has stayed afloat and in the news, since one way that Chrysler has made up for its lack of truly all-new vehicles has been by launching special, Mopar-ized editions of its current ones. Thus, we’ve seen the Call of Duty Jeep Wrangler, the Ram Outdoorsman and a very tasty Mopar Challenger all break cover this year and all earn a fair amount of buzz along the way.
And we’re going to see a lot more of this at the coming North American International Auto Show in Detroit, where two new specially kitted-out models will debut: A Mopar-enhnaced Fiat 500 and Chrysler 200 Super S.
By Chris Haak
Chrysler’s well-known parts and accessories arm, Mopar, will begin offering Jeep-branded off-road-capable campers next month for order at any dealership. The campers feature styling reminiscent of the Jeep Wrangler itself, and are designed to go off road, sometimes on fairly harsh trails, unlike other travel trailers. The Jeep trailers are constructed of tubular aluminum for durability and strength, and sleep four adults in reasonable comfort.
Because they are sold as Jeep products (via Mopar), they are designed to sync with the capabilities of the Wrangler, and are available in two flavors. The base model, called the Trail Edition, sports 32 inch BF Goodrich mud terrain tires and 12 inches of ground clearance. It’s designed for casual campers who will keep their trailer on fairly smooth trails. Included in the $9,995 base price are sofa, bed, built-in cabinet for gear storage, stowable center table, and 110-volt power inverter.
By Kevin Miller
Chrysler’s fortunes may be waning in the wake of product and economic crises, but that hasn’t stopped Dodge from preparing seven inspired concept vehicles for next month’s SEMA show in Las Vegas. Below are quick details about each of Dodge’s SEMA entries, based on the Challenger coupe and new 2009 Ram truck.
Dodge Challenger SRT10 Concept
Chrysler’s SRT engineering group, already having created the production Challenger SRT8, have theoretically outdone themselves with the creation of the 2009 Dodge Challenger SRT10 Concept. Power comes from the Dodge Viper’s 8.4-liter, all-aluminum V-10 engine with 600 horsepower and 560 lb. ft. of torque. The Dodge Challenger SRT10 Concept includes a fresh coat of Tornado Red paint with a carbon-fiber deck lid and hood. The “shaker hood” is a nostalgic representation of the 1970 HEMI Cuda, giving the 600-hp Viper V-10 engine room to breathe. Brakes have been upgraded and BILSTEIN® shocks at all four corners improve handling balance. The interior boasts sport seats and carbon-fiber accents throughout and a red engine start push-button in the dash.