By Charles Krome
In my recent piece about the evolution of Lincoln, I fixated on what seemed to be a surprising comment from Jim Farley, Ford’s group vice president for global sales, service and marketing. In a story covering the same subject in Automotive News, [sub req'd] he is indirectly quoted as follows: “Lincoln’s future products will stay in the $35,000 to $55,000 price range, Farley said.”
My basic thought here was that this would put a serious damper on Lincoln’s aspirations in the luxury segments. I mean, a fair number of those segments host vehicles that start north of $55 large, and a Lincoln price ceiling at that level would preclude competing in some important luxury spaces.
So, while I climbed up on ye olde soapbox in that piece, I also reached out to Ford for some clarification, and this morning, Lincoln’s communication manager, Christian Bokich, reached back.
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