There are several ways to make your critics shut up.  One is to address their criticisms point by point, giving in to your critics’ concerns.  One is to ignore them and press on, sort of doubling down if you’re confident that you are making the right decision despite what the critics say.  Or, you could respond the way Volkswagen did to criticism directed at its de-contented 2011 Jetta and do both – pressing forward with the lower-end models, but adding a higher-end model that addresses most of the criticisms levied at the lower-spec cars (albeit at a much higher price point).

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