Complaints About the Names of Cars

By Chris Haak

Ah yes, the “good old days.” Remember when cars had names like Comet, Monterey, Nova, Tempest, Metropolitan, and Zephyr? Though there is more diversity in the auto market today than there has been in decades (though no longer thousands of boutique automakers in the US as there were in the early days of the industry), vehicle names that are actual words found in the dictionary are becoming more scarce. That is not news. Some automakers, though not all, have decided that rather than building better, more sophisticated cars, they might just trick the buying public into believing that a DTS is more upscale than a Deville, that an MKZ is more contemporary than a Zephyr, or that a G6 outshines a Grand Am. Again, this is all old news. Today I’m more concerned about model names that once described engine displacement. If you read on, I have some solutions too.

Read More