By Sam Boni
12.25.2008
They called him Mr. Horsepower.
Born in Switzerland, he is the only top executive who worked in that capacity (in alphabetical order) at BMW, Chrysler, Ford and General Motors, in Europe and on this continent. At Chrysler he was the driving force behind the V10 Dodge Viper. At the age when most people retire, he was persuaded to become CEO of Exide Technologies, the battery maker. After he “retired” from that position, General Motors coaxed him into revamping its model line-up as vice chairman of global product development.
You will know by now that we are talking about Robert A Lutz, “Maximum Bob” as he is known in Detroit these days. He started to influence the new cars coming from ‘The General’ a few years ago, and that influence has only gotten stronger. The beautiful Pontiac Solstice and Saturn Sky sports cars were some of the early models designed and produced under his leadership. The amazing 1,000-horsepower V16 Cadillac, which could have topped Rolls Royce, has become a victim of the times. The world now awaits the Volt, the extended-range electric car that everybody knows about before anybody has actually seen the final production model.
“This is now what I’m more excited about than I was about the Dodge Viper,” Mr. Lutz said in early 2008. “I think this can bring about the revolution and really make us independent of foreign oil and solve all the other problems.”
The one problem Bob Lutz did not anticipate is the financial and credit meltdown caused by years of ineptitude by the Bush administration. We hear every hour on the hour how deep we are in trouble, and how much money the auto industry needs to convert for the time “After Oil”. Continue Reading →