Editorials
19 November 2009
By Kevin Miller
11.19.2009
Recent news that GM will be bringing the lauded Opel Insignia to the US as a Buick Regal has been met largely with praise. Having recently traveled to Europe, I’ve seen plenty of Insignia sedan and wagon variants on the road, and, to my eyes, they look great. The Insignia is a good-looking vehicle in both sedan and wagon form, and it has been largely unadulterated in translation to Buick, with the same striking interior and body lines; only the front fascia is notably different. Slated to be available with normally-aspirated and turbocharged four-cylinder powerplants (with enthusiasts hoping for even more poweful OPC-based variants in the future), the Buick Regal will be an economical and spacious family sedan which should be more fun to drive than anything wearing Buick’s shield logo since the GNX a quarter century ago.
Of course, I had the same feeling about the Astra when it was launched as a Saturn a few years ago. I thought that the good-looking, Euro-flavored new Saturn would sell like hotcakes compared to its ugly-duckling predecessor, the Ion. Unfortunately for Saturn, the Astra never caught on has was hoped. The Astra wasn’t price-competitive because of its Made-in-Germany label, and it turned out to be a bit too European (both in design and ride) for mainstream American buyers. Saturn dealers, whose star burned so brightly in the brand’s early years, didn’t find their salvation in the Astra; and they had been eagerly anticipating their own version of the Opel Insignia, but cruel fate conspired against that eventuality, condemning the brand to the history books. Unfortunately for Saturn (and GM), Opels have never sold very well in US. Continue Reading