By Kevin Miller

12.03.2009

Buick is in a product renaissance, with the Enclave and LaCrosse leading the way. Last month Buick sold its 100,000th Enclave crossover. The brand’s conquest rate has tripled in the last year, and the import conquest rate has quadrupled.

Onscreen text before the Regal launch stated that the Regal’s “Arrival is a departure”. That is very true for the North American market, where Buick has been selling to customers in the AARP demographic for decades.

With that said, the North American premiere of the Regal launches the car as Buick’s performance flagship. Though pricing won’t be released until sometime next year, the Regal is billed as a premium sedan at a non-premium price. The driving experience is said to be absolutely European, which is believable since the Regal is essentially a Buick-branded version of the Opel Insignia, which itself was the European Car of the Year last year. Continue Reading →