Over the years, Infiniti’s management has made some head-scratching moves. The brand, launched around the same time as Lexus, decided to show rocks and trees – and not the actual products – as it launched, which led potential buyers to wonder just what the heck Infiniti was. Now, Infiniti has a decent – albeit not full – lineup consisting of the G and M cars, and EX, JX, FX, and QX crossovers, all with model names that describe their engine displacement, so it must be time to blow things up.
By Chris Haak
Ah yes, the “good old days.” Remember when cars had names like Comet, Monterey, Nova, Tempest, Metropolitan, and Zephyr? Though there is more diversity in the auto market today than there has been in decades (though no longer thousands of boutique automakers in the US as there were in the early days of the industry), vehicle names that are actual words found in the dictionary are becoming more scarce. That is not news. Some automakers, though not all, have decided that rather than building better, more sophisticated cars, they might just trick the buying public into believing that a DTS is more upscale than a Deville, that an MKZ is more contemporary than a Zephyr, or that a G6 outshines a Grand Am. Again, this is all old news. Today I’m more concerned about model names that once described engine displacement. If you read on, I have some solutions too.
By Charles Krome
According to my handy New Shorter Oxford English Dictionary (Thumb Index Edition), the word “evoke” means “call into being or activate (a memory, image, feeling, etc.).”
Here, I’ll use it in a sentence: When I first heard about the new Range Rover, it evoked the image of a sleek, angular high-performance luxury coupe with a retractable hardtop and a supercharged 405-hp Northstar V8.
But that’s probably because the name of what’s going to be the “smallest, lightest and most fuel-efficient Range Rover ever produced,” the vehicle that Land Rover’s design director called “a bold evolution of Range Rover design,” will be called the “Evoque” when it launches in 2011; the groundbreaking Cadillac concept vehicle that was introduced at the 1999 North American International Auto Show, the one that eventually morphed into the Cadillac XLR, that car was called the “Evoq.”