By Kevin Miller
01.08.2009
General Motors has released details and images of the 2010 Buick LaCrosse sedan, ahead of its debut next week in Detroit. The car looks great both inside and out, losing the awkward, gawky looks and parts-bin interior in exchange for an expressive-yet-tasteful exterior and a genuinely good-looking cabin. With the new LaCrosse and its crossover sibling the Enclave, Buick has two vehicles which are stylish and well-appointed. The marque’s third model, Lucerne, lacks the style of its siblings, though it is a comfortable car with luxurious touches.
Last January I wrote a piece contemplating whether the Enclave was cool enough to lure younger buyers to Buick. The article featured a thirty-something mother in suburban Portland, Oregon, who was in the market for a new crossover and in love with the Enclave, but unsure whether she was old enough to buy the car, because of Buick’s image as a retailer of unexciting, uninvolving cars designed for retirees and grandparents. After driving the Enclave and its competition, she decided to buy the Enclave, and has been extremely happy with her choice. While this consumer was able to get over Buick’s unexciting image, plenty of consumers have been unable to do so. Continue Reading →




