By Chris Haak
Auto executives are, by nature, an optimistic bunch of people. They’re always on the verge of catching onto the next big trend, of turning around operations, yadda yadda. Therefore, I raised my eyebrows more than a little bit when I saw what Lexus general manager Mark Templin had to say about his brand’s future. It wasn’t optimistic; it was downright melancholy. In an interview with Automotive News, he conceded the luxury-vehicle sales crown for 2011 with seven-plus months remaining in the year. The reason?
He’s blaming the Japanese earthquake, which has done great harm to the auto industry supply chain, but in particular, to Japanese auto manufacturers. Many Japanese OEMs still are not running at full production, including heavyweights Honda and Toyota. Toyota, in fact, said that it was not likely to resume normal production until November, a full eight months after the March earthquake. Lexus is particularly affected, though, because the majority of the brand’s models, with the sole exception of the RX crossover, are built in Japan. In post-tsunami Japan, local auto production is a disadvantage.
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