By Charles Krome
With the 2011 Nissan JUKE nearly ready to hit the street, Nissan has unveiled a new television commercial that aims to show customers exactly what they’re getting in this odd-looking vehicle. The answer? If you never actually looked at the JUKE itself, you might think the vehicle was a coming Miata fighter.
First off, the ad is titled “Donut Action,” which could describe the plot—a young exec gets a call in his JUKE and has to rush off to get “donuts” for a morning meeting—but it could also be a subtle nod to one of the country’s most popular winter-time driving activities for the younger crowd: Doing doughnuts in snow-covered parking lots.