Remember when plasma TVs were $10,000? Well, now they’re less than $400 – and that’s for a Panasonic 42″ model at Wal-Mart, not even a Chinese knockoff unknown brand.
Well, if a report from McKinsey released today (via Automotive News) is to be believed, we may see a similar price reduction in lithium ion battery technology, used in the newest hybrids and EVs. And just as a $10,000 price tag on a plasma TV is a huge barrier to mainstream adoption and a $398 price tag invites it, falling EV/hybrid battery prices could spur EV adoption fairly rapidly, as long as manufacturers’ product plans, battery availability and costs, and consumer demand all stay in sync.
