By Kevin Miller
This year’s North American International Auto Show started early on Monday morning, with Porsche holding the first press conference of the day at 6:30 AM, with press events or ceremonies being held every 25 minutes all day long, concluding with a Chevrolet press conference ending at 6:40 PM. Needless to say, it was a long day in Detroit. Notably absent from the show floor (and the press schedule) was Saab, whose tenuous grip on existence at this time last year resulted in the Swedish brand not securing a stand at NAIAS.
Ever resourceful, Saab held a media reception across the street from Detroit’s COBO Center on Monday evening. In a venue they called the SNÖ HUS, Saab offered a chance to unwind from the rigors of the day over cocktails and hors d’oeuvres, with a handful of Saab vehicles to look at.