Commentary
03 August 2010
By Charles Krome
On the odd chance Autosavant readers haven’t yet heard, GM will be launching a new, extended-range electric vehicle in a few months, with that product slated to offer both a 40-mile all-electric range and the ability to go a further 300 miles by leveraging an on-board, gas-powered generator.
Now, the Chevrolet Volt is far from perfect, but it surely doesn’t deserve the vitriol being spewed in its direction by certain members of the media. I mean, some of these people seem to think the Volt rollout will be the worst thing to happen to this country since the BP oil disaster.
Take the Volt’s sticker price. Sure, $41,000 looks kind of steep, and for some of the GM haters, the federal tax credit of $7,500 only makes things worse. For these people, the car is priced artificially low, preventing the free market from determining the Volt’s fate. On the other hand, other analysts claim the Volt is priced too high and that GM should be following the strategy used by Toyota when it introduced the Prius. When that car first went on sale, the automaker sold it at a $15,000-per-vehicle loss to ensure it would be popular, giving up short-term profits for long-term success.
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