Jeep has formally unveiled the official pricing of the upcoming 2014 Jeep Cherokee CUV, which revives the iconic Cherokee name and aims to reward buyers with new-found refinement and capability when it arrives on dealer lots later this year.Pricing for the 2014 Cherokee is set to begin at $23,990 for the base Cherokee Sport 4×2 which includes the mandatory $995 destination fee. This pricing is not only on par with competitors such as the Nissan Juke, but it is also about $400 lower than the outgoing base Liberty model – an impressive feat. Despite serving as the entry level Cherokee trim, the Sport will arrive on dealer lots with a healthy list of standard equipment with features such as 10 airbags, LED tail lights, a 5 inch touchscreen infotainment system, and a smaller 3.5 inch LED screen in the gauge cluster that’s borrowed from the Dodge Dart sedan. Buyers that choose to add 4X4 capability to their purchase will add about $2000 to the base price but performance for either configuration will come from the company’s 2.4 liter Tigershark four cylinder engine that also sees duty in the Dart GT. Good for a solid 184 horsepower, the spirited powerplant is also very fuel efficient achieving an impressive 31 mpg highway. Buyers looking for more style and equipment can opt for the $25,490 Latitude trim ($27,490 for the 4X4 variant) which adds features such as a leather wrapped steering wheel, body colored side mirrors and door handles, roof rails, 17 inch alloy wheels, and LED interior lighting. Buyers can enhance this trim further by equipping optional equipment such as a panoramic sunroof, an 8.4 inch touchscreen infotainment system with Uconnect radio, as well as the debut of the new 3.2 liter Pentastar V6. Available as an alternative to the base 2.4 liter engine, this new V6 is good for 271 horsepower and a healthy 239 lb-ft of torque – noticeable increases over the figures wielded by the base engine.
Meanwhile the luxury oriented Limited model will begin at $28,990 while 4×4 versions will start at a slightly higher $30,990. Building upon the Latitude mode, Limited-grade Cherokees will boast luxury and convenience features such as keyless entry, leather interior, heated front seats and steering wheel, backup camera, 18 inch wheels, and a 7 inch reconfigurable instrument cluster. The 2.4 liter four cylinder will serve as the standard engine in the Limited but as is the case with the Latitude trim can be replaced with the optional 3.2 liter V6 for more performance.
Rounding out the range is the Jeep Cherokee Trailhawk 4×4 model. Wheras the Limited trim focused on providing optimum levels of luxury and comfort, the Trailhawk instead focuses on maximizing the Cherokee’s off road abilities. This is possible thanks to the addition of off road spec equipment such as wheel flares, skid plates, a stronger suspension that features an extra inch of height, and tow hooks. Performance for the 2.4 liter four cylinder and 3.2 liter V6 has also been upgraded and tuned for off road duty with the addition of heavy duty engine cooling components, an auxiliary transmission oil cooler, and the welcome addition of the company’s Active Drive Lock 4×4 system which features a locking rear axle and low range capability. As a bonus, the Trailhawk also arrives with both Hill-ascent and descent controls to allow the Trailhawk to effortlessly crawl its way up and down various obstacles.
Look for the 2014 Cherokee to begin arriving at a Chrysler showroom near you sometime this fall.