Fiat has announced the final pricing of the 2014 Fiat 500L CUV, a vehicle designed to broaden the appeal of the Fiat brand to a wider range of customers that would rather have a bigger alternative to the tiny Fiat 500 hatchback, while giving the company a contender against the MINI Countryman.
The 2014 Fiat 500L will arrive in the U.S with four different trim levels, Pop, Easy, Trekking, and the range topping Lounge model. Base pricing begins at $19,900 for the base Pop model which features bi-halogen headlamps, all season tires, Koni Frequency Selective damping front struts (FSD) and rear shock absorbers, as well as Chrysler’s new Uconnect 5.0 system that features touchscreen capability along with a built in text message reader, hands free calling capability, and voice operated radio commands. Easy models begin at a slightly higher $20,995 but along with the standard equipment that’s already available in the base Pop trim, buyers will also receive noticeable upgrades such as 16-inch aluminum wheels, leather wrapped steering wheel and shift knob, unique fabric for the cloth seats, and in a move to please audiophiles, an up-level six speaker sound system that features a 520-watt amplifier.
However, for buyers that want to add a dash of rugged style to their 500L purchase, Fiat has exactly what they are looking for with the $21,995 Trekking model. That model carries over the standard equipment found in the Easy model, but Fiat stylists have ratcheted up the exterior styling somewhat versus other 500L models by bestowing the Trekking with several model-exclusive features such as unique front and rear fascias, 17-inch aluminum wheels, graphite colored body accents and moldings, satin black accent “whiskers,” and fog lights. Rounding out the roster is the range topping $24,995 Lounge model which offers buyers luxury oriented features such as heated leather seats, chrome accents, 16-inch aluminum wheels, and leather upholstery. The Lounge model also comes equipped with Fiat’s six speed Twin Clutch automatic transmission which promises to bestow the 500L with excellent fuel economy while also improving performance.
Regardless of which flavor of 500L is chosen, performance will come from the company’s 1.4 liter MultiAir turbocharged four cylinder which is good for 160 horsepower and is borrowed from the 500 Abarth. All of this power is routed to the front wheels through either a standard 6-speed manual gearbox or the fore-mentioned six speed Twin Clutch automatic that is only available on Lounge models.
While there is an $800 destination charge for all 500L models, Fiat is making up for this by throwing in its Premier Package on all Easy and above trims with no cost to consumers. The Premier Package adds features such as rear backup camera and rear park assist to the 500L for optimum visibility when parking, while the Uconnect system gets upgraded with a larger 6.5 inch touchscreen as well as built-in navigation software. Fiat claims that this offer will allow buyers to save $1,700. However, those interested will have to act quickly to take advantage of that opportunity, because Fiat only plans to offer this deal on first year versions only and will not offer it again on the 2015 model.
We here at Autosavant look forward to perhaps driving the Fiat 500L in the near future to find out if this larger Fiat model can succeed in broadening the company’s customer base here in the U.S. while also building on the foundations laid out by the 500 hatchback when it begins arriving in Fiat showroom sometime in June.