New York – 2014 Bentley Flying Spur

The 1% will be happy to know they now have more choices.

With a sticker that starts at $200,500 and climbs rapidly from there, the newest Bentley is not going to be on a lot of grocery-getter lists. It’s huge and its expensive. It is the Number 2 car in the Bentley lineup with the Mulsanne sedan at Number 1, and the Continental GT Coupe at Number 3.

If you go to the New York Auto Show, you will see one in purple. Well, not purple.

Me addressing the Bentley spokesman: “Do you call this aubergine? Eggplant? I’m assuming you don’t call this color purple”.

Bentley spokesman: “It is damask”.

Bentley states that they chose damask because it demonstrates the ability of the Bentley customer to have a unique car made for him or her, and, because it shows off the new lines of the car.

The Flying Spur has the Bentley W-12 engine, which in this iteration produces a hefty 616 horsepower and 590 foot-lbs of torque. When Bentley was part of Rolls-Royce, the company never published horsepower figures (far too gauche an exercise), merely describing the horsepower in all of their cars as “adequate”. Those days are long gone, and Bentley also provides top speed for their cars now, and top speed for the Flying Spur is a nice round number – 200 mph. That much horsepower, an all-wheel drive system and and 8-speed automatic also gets you and this huge, heavy car to 60 mph in 4.3 seconds.

The car was introduced today at a press conference during press day in New York, but it’s already had its premiere in Geneva earlier in the year. The Bentley Boys made a point of saying a few times that this car had the Bentley look and the Bentley presence, which it certainly does, inside and out. Nothing daring or avant-garde here, just good old-fashioned luxury dressed in modern togs.

You can bet that you will see one of these driven driven by a rapper or a sports star soon enough, but most of these cars are going to go wealthy people who have been wealthy for awhile, and will still be wealthy after they don’t own this car anymore. It’s that kind of car.

 

Author: Brendan Moore

Brendan Moore is a Principal Consultant with Cedar Point Consulting , a management consulting practice based in the Washington, DC area. He also manages Autosavant Consulting, a separate practice within Cedar Point Consulting. where he advises businesses connected to the auto industry. Cedar Point Consulting can be found at http://www.cedarpointconsulting.com.

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3 Comments

  1. I know it’s easy to say when it’s never going to happen, but I think I’d get one if I had at least a billion dollars. It’s not a stupid purchase if you have that kind of money.

  2. My friend was a professional driver and one of his clients had a Bentley. He said it’s a driving experience like no other. I think if I had the money I would have to try it out.

  3. Kanye West will buy one for that Kardasian fame-seeker.

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