First Impressions of the 2013 New York Auto Show

Where is the energy?

The show just seems subdued this year. I’ve been coming to this show for a long, long time, and it seems quieter, with less excitement in the hallways and on the show stands. There is plenty of nice iron everywhere (always is at the New York Show), as usual, and lots of ogling of same, but its all low-key and muted.

Where are the people?

Press days are usually jammed, with standing room only at every press conference. You still have to just about wrestle someone for a seat in the media room with the WiFi access, but there seem to be less media folks milling about. There are definitely not less people from the manufacturers here, but there do seem to be less people here. All the familiar faces from the big magazines, big newspapers and big websites are here, so maybe it’s the smaller media outlets that couldn’t attend during these difficult economic times.

Where is the joy?

The auto industry has come back very strongly in the last couple of years, and it did this with the lingering recession trying like hell to trip up its forward progress. Most industry analysts agree there is pent-up demand from both consumers and commercial buyers to sustain this surge for at least the next couple of years, so why all the worried faces? There seems to be a veneer of joviality covering a great deal of anxiety and uncertainty underneath. C’mon, guys, shake it off – things are looking good.

Of course, maybe I’m reading too much into the first day. Or, maybe I just went to the wrong events and talked to the wrong people today.

Let’s see what the second day brings.

Author: Brendan Moore

Brendan Moore is a Principal Consultant with Cedar Point Consulting , a management consulting practice based in the Washington, DC area. He also manages Autosavant Consulting, a separate practice within Cedar Point Consulting. where he advises businesses connected to the auto industry. Cedar Point Consulting can be found at http://www.cedarpointconsulting.com.

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1 Comment

  1. I wonder how long the auto show model can be sustained. There were almost zero surprises this year in New York, other than a few specs that couldn’t be gleaned from leaked images. It’s such a hassle to cover an auto show; the only benefits that I can see is the ability to glean firsthand impressions of the cars, and the opportunity to speak to the people who actually created a new vehicle.

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