First Impressions of the 2013 New York Auto Show
Where is the energy?
The show just seems subdued this year. I’ve been coming to this show for a long, long time, and it seems quieter, with less excitement in the hallways and on the show stands. There is plenty of nice iron everywhere (always is at the New York Show), as usual, and lots of ogling of same, but its all low-key and muted.
Where are the people?
Press days are usually jammed, with standing room only at every press conference. You still have to just about wrestle someone for a seat in the media room with the WiFi access, but there seem to be less media folks milling about. There are definitely not less people from the manufacturers here, but there do seem to be less people here. All the familiar faces from the big magazines, big newspapers and big websites are here, so maybe it’s the smaller media outlets that couldn’t attend during these difficult economic times.
Where is the joy?
The auto industry has come back very strongly in the last couple of years, and it did this with the lingering recession trying like hell to trip up its forward progress. Most industry analysts agree there is pent-up demand from both consumers and commercial buyers to sustain this surge for at least the next couple of years, so why all the worried faces? There seems to be a veneer of joviality covering a great deal of anxiety and uncertainty underneath. C’mon, guys, shake it off – things are looking good.
Of course, maybe I’m reading too much into the first day. Or, maybe I just went to the wrong events and talked to the wrong people today.
Let’s see what the second day brings.