Chrysler Unveils Ambitious Long Term Product Plan

In a statement released earlier this week, Fiat the current owner of Chrysler, revealed its latest long term product plan which details what to expect from all five of its North American divisions (Chrysler, Fiat, Dodge, Ram, and Jeep) through the 2016 model year while also claiming once again that Alfa Romeo is coming back to the U.S. market.

A key bit of news that can be gleaned from this latest product plan is that plans to bolster the Chrysler and Dodge lineups with five Fiat-based offerings has been scrapped in favor of adding five new variants to the Fiat brand for 2015 which include compact and subcompact vehicles. Expect a majority of these offerings to be variants of the current 500 hatchback though a new model or two could still make their appearances. The rest of Chrysler’s plans can be seen in the list below.

Chrysler: Plans for the brand to use Fiat based platforms for three new compact offerings has been shelved and the company will instead continue to develop and refine its own vehicle platforms. The popular 300 full size sedan will receive a significant refresh for the 2014 model year which should help improve the car’s sleek and handsome lines. While the details beyond the 300’s refresh are a bit hazy, look for four all-new Chrysler models to arrive during the 2014 and 2015 model years.

Jeep: Later this year, the long overdue replacement for the antiquated Jeep Liberty will make its formal debut while in an unexpected twist a refreshed version of the Jeep Compass will also make its appearance in the same time period. Jeep will then use 2014 to unveil its new Fiat-based vehicle, which is expected to be a replacement for the Jeep Patriot.  These will be followed by four additional models for the 2015 and 2016 model years.

Dodge: Just like Chrysler, Dodge’s duo of Fiat-based small car models have been shelved, with the brand instead debuting a refreshed model sometime this year with two more model refreshes (most likely the popular Challenger and Charger) scheduled for 2014. One final model refresh will take place in 2015 before two all new models make their appearance later that year and in 2016.

Fiat: The biggest changes though take place at Fiat, where the division will welcome six new models in the 2015 model year, followed by a seventh model in 2016. However look for the majority of the new models to not be distinct nameplates, but rather unique variants of a reworked 500 hatchback model which will most likely follow the path set by the current car in this particular category.

Alfa Romeo: While previous promises of Alfa’s return to the U.S. market have so far been mostly all sizzle and no sausage, Fiat claims that the iconic Italian brand will indeed make its long awaited return to the U.S. (8C excluded) with the debut of the 4C sport coupe later this year. After the 4C makes its appearance on our shores, Alfa Romeo will ring in 2015 with four all new models followed by a fifth model in 2016, which should give the storied Italian marque a renewed presence in a market that it has been largely absent from since 1995.

Ram: While Chrysler’s truck and commercial vehicle brand will not experience as widespread of a change as it’s sister divisions that does not mean that no new models are in the pipeline. A new model with Fiat underpinnings will arrive sometime next year with a subtle refresh of the Ram 1500 shortly afterward in 2015. Rounding out things is the introduction of two additional models for the 2016 model year.

SRT: Chrysler’s performance oriented division just recently became its own separate brand and in addition to the upcoming SRT Viper which will slither its way into dealer lots in February, SRT also plans on bringing three refreshed models to the market for 2014. Look for all three refreshes to correspond with similar plans for the Chrysler 300, Dodge Charger, and Dodge Challenger. A second model refresh will arrive in 2015 followed by an all new high performance model which is expected to appear in 2016.

Overall, this sounds like a promising long-term future for Chrysler, as long as the execution of these models meets the potential that they have.  We at Autosavant look forward to seeing some of the new and updated models that will be making their debuts in the years to come.

Author: Carl Malek

Carl Malek is Autosavant’s resident German car fanatic and follower of all things General Motors. Carl first entered the world of automotive journalism as a freelance photographer during his freshman year of college before making the switch to automotive writing several years later. Carl developed an interest in cars at an early age, which helped him overcome the challenges of a learning disability in mathematics. In addition to writing for Autosavant community, Carl also contributes to many car forums and enjoys attending automotive events in the Metro Detroit area with his family. Carl’s message for others with learning disorders is to believe in yourself, be persistent, and face all challenges head on.

Share This Post On

Submit a Comment

Your email address will not be published.

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>