When Infiniti first announced its ambitious new naming scheme for all of its models several days ago, The company received quite a bit of feedback from critics and angry Infiniti buyers who went up in arms against the idea and voiced their displeasure. In response to this passionate feedback, Infiniti president Johan de Nysschen has released a brief memo which explains why the company felt the changes were necessary and how they could help the company in the near future.
Claiming that the decision for the massive renaming project was “unavoidable” de Nysschen stated that the company is embarking on a massive product offensive that will be headed by several key new models. As a result of this push, Infiniti ran into a problem with future naming monikers claiming that there were “no suitable combinations of Alphanumeric naming options remaining that are not already trademarked by another automaker.” Nysschen elaborated further stating that the current use of the vehicles engine displacement in its model name was confusing to buyers that were uncertain of the inter-brand hierarchy within Infiniti based on research done by the company.
However while citing an example of how the current naming system is flawed, Nysschen did confirm that a high performance sedan is in the pipeline which will feature a 3.0 liter “charged induction” V6 that is capable of producing 550 horsepower. Nysschen stated that under the current naming system, this high performance model would receive the “M30” nameplate which would make it appear less potent that the current M56 which wields a 420 horsepower 5.6 liter V8 engine.
While this official response from Infiniti may not appeal to everyone (especially those that were looking for a more detailed explanation), de Nysschen insisted that the changes were “tough” and that it would help the company achieve a brighter and more certain future in the long term once the changes fully take effect. Stay tuned to Autosavant for more details on this situation as they become available.