Infiniti President Defends New Naming Structure

When Infiniti first announced its ambitious new naming scheme  for all of its models several days ago, The company received quite a bit of feedback from critics and angry Infiniti buyers who went up in arms against the idea and voiced their displeasure. In response to this passionate feedback, Infiniti president Johan de Nysschen has released a brief memo which explains why the company felt the changes were necessary and how they could help the company in the near future.

Claiming that the decision for the massive renaming project was “unavoidable” de Nysschen stated that the company is embarking on a massive product offensive that will be headed by several key new models. As a result of this push, Infiniti ran into a problem with future naming monikers claiming that there were “no suitable combinations of Alphanumeric naming options remaining that are not already trademarked by another automaker.” Nysschen elaborated further stating that the current use of the vehicles engine displacement in its model name was confusing to buyers that were uncertain of the inter-brand hierarchy within Infiniti based on research done by the company.

However while citing an example of how the current naming system is flawed, Nysschen did confirm that a high performance sedan is in the pipeline which will feature a 3.0 liter “charged induction” V6 that is capable of producing 550 horsepower. Nysschen stated that under the current naming system, this high performance model would receive the “M30” nameplate which would make it appear less potent that the current M56 which wields a 420 horsepower 5.6 liter V8 engine.

While this official response from Infiniti may not appeal to everyone (especially those that were looking for a more detailed explanation), de Nysschen insisted that the changes were “tough” and that it would help the company achieve a brighter and more certain future in the long term once the changes fully take effect. Stay tuned to Autosavant for more details on this situation as they become available.

Author: Carl Malek

Carl Malek is Autosavant’s resident German car fanatic and follower of all things General Motors. Carl first entered the world of automotive journalism as a freelance photographer during his freshman year of college before making the switch to automotive writing several years later. Carl developed an interest in cars at an early age, which helped him overcome the challenges of a learning disability in mathematics. In addition to writing for Autosavant community, Carl also contributes to many car forums and enjoys attending automotive events in the Metro Detroit area with his family. Carl’s message for others with learning disorders is to believe in yourself, be persistent, and face all challenges head on.

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