Countless rumors about Aston Martin’s possible acquisition by another automaker have persisted amongst many in the automotive world going as far back as 2008. This time, the latest batch of rumors have been shot down by Dr. Ulrich Bez, CEO of the British luxury brand during remarks he made at the official launch of the 2013 Aston Martin Vanquish. While Bez dismissed any plans of an immediate sale, he did however, leave the door open to the possibility that the brand could very well be sold off sometime in the future to an interested suitor.
“I can categorically say that we are not for sale” Bez stated, “In the future -2015, 2016, whenever- it is impossible to predict but today it will not happen”.
Bez went on to say that while he gets a good amount of interest in the purchase nearly every day, neither he nor other Aston Martin executives have explored that particular option in corporate meetings. This logic seems to make sense since the iconic brand has been fully independent for six years and has done relatively well in terms of sales numbers with new products such as the Vantage, Rapide, and DBS helping the company make significant progress since being purchased from Ford ownership back in 2007.
Furthermore, the company has not formally relaunched the significantly more upscale Lagonda brand (despite Bez confirming the move early last year) which could be seen as a critical asset to have by potential suitors before a purchase of Aston Martin is feasible, since Lagonda could open new markets for the revived luxury marque upon its revival. While the Lagonda concept car did receive a mixed reaction from the automotive press when it was first unveiled at the 2009 Geneva Motor Show, expect the production version of the Lagonda SUV as well as other Lagonda models to help Aston Martin gain precious sales, especially in the SUV segment as well as emerging markets in China and Russia.