In an announcement released yesterday at Telematics Detroit, INRIX a leading provider of driver services and traffic information revealed that BMW of North America will be utilizing the firm’s premium traffic information software for upcoming advanced connected navigation systems which will be targeted towards the North American market.
The partnership which is part of a multi-year deal between BMW and INRIX will see the two companies joining forces to provide buyers of BMW vehicles with traffic influenced turn-by-turn directions, real time traffic as well as alerts to accidents and other occurrences along their designated route. “BMW is taking in-car navigation in bold new directions” said Bryan Mistele, CEO of INRIX. “Together we’re shaping a future of the connected car that puts drivers at the center of an experience that is personalized, localized, and optimized in ways that make navigation indispensable to the daily driver.” On the heels of BMW’s recent unveiling of the Advanced Real-Time Traffic Information service (ARTTI), INRIX will collaborate with the automaker to integrate the system with “cloud based” premium traffic information as well as various driver services which utilize built in “local knowledge ” to help improve fuel economy, routing, and help give drivers more accurate travel times. An example of this is if the driver decides to go to a concert or major sporting event, INRIX’s unique analysis of the surrounding traffic as well as the impact of stop signs and traffic light phases on overall travel time will help provide BMW drivers with an easier, faster, and more predictable travel experience especially in areas with heavy rush hour traffic.
A key factor to this system’s accuracy is the way INRIX gathers information, which is achieved not only with its nationwide crowd-sourced network of vehicles but also by utilizing information that is provided from numerous public and private sources to help give BMW a state-of-the-art real-time traffic service which covers over one million miles of arterials, city streets, interstates, and highways throughout North America. Customers that are interested in trying out the ARTTI system for themselves will be pleased to hear that BMW will include the feature in the latest iteration of the familiar on board navigation system which will be standard equipment on all 2013 7 Series Sedans as well as on the 550i Sedan, 550i Gran Turismo, and the ActiveHybrid 5 Sedan. The system will also be available as an optional extra on the 2013 528i sedan, 535i sedan and Gran Turismo models, along with the ActiveHybrid 3.
With traffic data available from sources as diverse as Google Maps, Waze, and other smartphone apps, it’s good to see some of this type of data making its way to in-vehicle navigation systems. XM’s NavTraffic service, which costs $3.99 per month and is frankly terrible (and has poor coverage) needs to seriously improve its game, or just stop playing. The INRIX system sounds impressive, and we can’t wait to get our hands on one to try.