2011 Frankfurt Motor Show Coverage
By James Wong
Autosavant is represented this year at the Frankfurt Motor Show, the biggest automotive exhibition of its kind in the world. The first press day has just ended, so here I am in my hostel typing up all of the news, I think, worth knowing to Autosavant readers. The updates will come in a few posts, so bear with me as they appear as soon as I get new information.
In Messe Frankfurt, the exhibition complex where the show is held, the atmosphere was electric. There are thousands of media personnel who have made their way down from different parts of the world to attend the show. I have to be brutally honest: the show does feel a little commercialised, with back-to-back (and clashing) press conferences and little else to appease the audience. Although it could still be early days as the show isn’t yet open to the public, I was expecting more hands-on experiences like test drives and seeing/hearing cars moving around me. Well, it was mostly a static display of cars, which if nothing else allowed for easy photography.
Given the massive number of new releases at the show, I had to be selective in which press conferences to attend. It is impossible to attend each and every one, which meant some difficult decisions. Nonetheless, the second press day is a relief as I will have more time to capture what I have missed today. If you want more pictures of any specific car, or more details, please write to us and I will try my very best to fulfill your request.