2011 Frankfurt Motor Show Coverage

By James Wong

Autosavant is represented this year at the Frankfurt Motor Show, the biggest automotive exhibition of its kind in the world. The first press day has just ended, so here I am in my hostel typing up all of the news, I think, worth knowing to Autosavant readers. The updates will come in a few posts, so bear with me as they appear as soon as I get new information.

In Messe Frankfurt, the exhibition complex where the show is held, the atmosphere was electric. There are thousands of media personnel who have made their way down from different parts of the world to attend the show. I have to be brutally honest: the show does feel a little commercialised, with back-to-back (and clashing) press conferences and little else to appease the audience. Although it could still be early days as the show isn’t yet open to the public, I was expecting more hands-on experiences like test drives and seeing/hearing cars moving around me. Well, it was mostly a static display of cars, which if nothing else allowed for easy photography.

Given the massive number of new releases at the show, I had to be selective in which press conferences to attend. It is impossible to attend each and every one, which meant some difficult decisions. Nonetheless, the second press day is a relief as I will have more time to capture what I have missed today. If you want more pictures of any specific car, or more details, please write to us and I will try my very best to fulfill your request.



Author: James Wong

The only writer to be based in Asia, James provides a refreshingly different perspective to the automotive industry with his unique experience of living in the Far East. He is a prolific journalist who has written for several leading automotive publications in Singapore, including Torque Singapore and REV Magazine Singapore. He believes in the thrill of driving and champions for an appreciation of driving pleasure above the horsepower race. In September 2010, James relocated to the United Kingdom, London, bringing him to a whole new environment from which to start a new chapter in automotive journalism.

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1 Comment

  1. There are so many cool cars on Frankfurt auto show. Seems like car companies concentrate on hybrids and electric cars. My question is why do those cars look like they are from a different planet? Why can’t car companies just make them look like production cars.


  1. 2011 Frankfurt Motor Show: The Highlights | | Automotive Reviews OnlineAutomotive Reviews Online - [...] Day One of the Frankfurt Motor Show is now behind us, so we’ve pulled together some of the highlights…

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