Official Pricing For MINI Coupe Revealed; Price Bump In Store For Rest Of Lineup
By Carl Malek
The 2012 Mini Cooper Coupe has just been revealed, but Mini has now taken the wraps off the official pricing for the upcoming two door, and the price of entry for one of these two door driving machines starts at just $22,000. That $22,000 USD price is of course for the base version of the Mini Coupe, with midrange S versions ringing in at $25,300 USD, and the top of the line John Cooper Works performance model which checks in at a wallet thinning $31,900 USD. While these final pricing numbers may seem a bit pricey – especially in higher trims of the new coupe – Mini is hoping that the coupe’s driving dynamics, bold styling, and two seat configuration will be enough to justify the high price of admission when compared to similar vehicles in its class.
In addition to unveiling the official pricing for the Mini Coupe, the company has also released updated pricing plans for the rest of its 2012 model lineup with a $100 USD price increase that will be tacked on nearly every model that the company currently offers. Mini will be offering new equipment, colors, and other small updates for 2012 which would explain the slight across the board price increase when compared to their 2011 counterparts. The two exceptions to this plan are the JCW convertible and hardtop models which will see a much higher $800 USD price increase when compared to prior JCW versions. Mini claims that they will be offering a brand new aero kit on those two models that will help enhance the cars’ performance both on the track and on the street. Mini justifies the price increase that will be seen on these two models as due solely to the new aero kit.
With this new pricing ladder in place, Mini’s new coupe should have the ability to cater to a wide variety of consumer tastes despite its rather high pricing when compared to similar vehicles in its class. However, the price increases that will be seen on the company’s other 2012 models could be perceived by some critics as more evidence that the company’s models are overpriced when compared to the competition. Either way, consumers that choose to buy the Mini Coupe or one of Mini’s other models will be rewarded with a driving experience and the quirky attitude that only Mini can provide.