Porsche To Build New North American Headquarters In Atlanta
By Carl Malek
Porsche Cars North America has revealed plans to build a new headquarters complex in Atlanta, Georgia. The new complex is slated to be located in the “Aerotropolis Development Center,” which is just a short distance away from the brand new International Terminal at the Hartsfield-Jackson Atlanta International Airport. The facility will feature new office buildings, a technical service and training center as well as a world-class customer experience area, including a handling road course to showcase the driving characteristics that characterize many of the company’s current range of models. Porsche hopes to eventually create 400 new jobs with this new complex and hopes to break ground on the new building this fall with a projected move in date sometime in 2013.
“The unparalleled nature of the Porsche ownership experience absolutely deserves an equally unique home. That is what we’ll create with our new headquarters – a concept completely new to the U.S. automotive industry, and one that delivers our brand and product experience to our employees, dealers and customers alike,” said Detlev von Platen, President and CEO of Porsche Cars North America.
“Our new American headquarters will allow us to finally bring together all our major sales, after sales and financial services capacities, thus making us an even stronger organization. It also sends a strong message to our dealers and our customers that we believe in the strength of the U.S. market and its future growth,” von Platen explained. “At the same time, this decision demonstrates our commitment to the State of Georgia and the City of Atlanta to remain a vital part of this vibrant region.”
The final decision to stay in the Atlanta area was the result of Porsche investing over a year of extensive research as well as a through search and evaluation period that not only spanned Atlanta but also several sites that were located in other states. In addition to being the new home of Porsche’s North American operations, the new complex will also house both Porsche of North Americas Financial Services and the company’s Business Services which are currently located in Lisle Illinois. When both firms move into the new complex along with other smaller Porsche related businesses it is expected to help build and expand Porsche’s reach in North America which is the company’s largest global market
“We welcome the entire Porsche team to Atlanta’s newest corporate center, the innovative Aerotropolis complex,” said Kasim Reed, the mayor of Atlanta. “Porsche’s decision to reinforce its roots and grow its next-generation U.S. headquarters here is a testament to the vitality and vibrancy of our city and an exciting addition to the many iconic brands that also call Atlanta home. The Porsche crest will be a perfect welcome sign to greet the hundreds of thousands of visitors and guests that land each day at the world’s busiest airport in Atlanta.”
With this announcement Porsche has the tools to further expand and enhance its appeal in the Untied States while at the same time giving prospective customers the chance to experience Porsche products in a new and unique way.
One interesting sidebar to this story: the site that Porsche chose already has a spot in automotive history. It’s the site of Ford’s former Atlanta assembly plant, which last built the Taurus and Sable until it closed in October 2006. The plant was then sold and demolished, resulting in new development that eventually will become, in part, Porsche’s new North American headquarters.