MINI to expand Goodwood Lineup
By Carl Malek
Whether it’s brilliant marketing or if it’s just a thinly-disguised marketing pitch, many people have opinions about the limited production “MINI Inspired By Goodwood,” Mini’s limited edition luxury model that takes its cues from corporate sibling Rolls Royce. Despite this vast difference of opinion, the “MINI Inspired By Goodwood” is here to stay. However, there is word that the Goodwood line could expand its reach to other products in the MINI lineup in the near future.
According to various reports picked up by the people at Autoblog.com via Autocar, MINI has plans to expand the “Inspired By Goodwood” lineup to models beyond the limited edition Cooper S model that was unveiled at the Shanghai Autoshow earlier this year. By undertaking this expansion plan, the Goodwood model range would in effect be parallel with the more performance focused John Cooper Works trim, help make the entire model lineup much more diverse, and serve as the peak of just how much luxury and refinement that a customer can expect to have in a MINI product.
A key reason why MINI could be considering this plan of action is perhaps due to the booming Chinese auto market which is quickly becoming one of the most important automotive markets in the world. Because of this, it would not surprise many if MINI is considering the Chinese market to be a key area for selling copies of the “MINI Inspired by Goodwood” line ,and would perhaps like to have a diverse lineup of Goodwood products available to cater to the needs of various types of Chinese consumers that might desire something other than the Cooper S version of the “Inspired By Goodwood” model.
MINI for its part has remained quiet on the subject and has not officially confirmed the reports as of this writing, but if there are indeed other “Inspired By Goodwood” models somewhere in the model pipeline, expect them to begin appearing within the next few years or so.