Mitsubishi Official Says Evo Franchise Will Be Killed

By Carl Malek

In an interview with Autocar magazine, Gayu Eusegi, Mitsubishi’s Head of Global Development, issued a statement which suggested that the company’s Evo franchise will meet its end after the company concludes production with the Lancer Evolution X.  According to Eusegi, this surprising decision is part of the company’s shift from a maker of rally-inspired cars to a leading maker of environmentally-friendly vehicles. On that note, AutoCar has indicated that the company has plans to produce eight new models with Pure EV and Hybrid electric capability by 2015 with the intent of taking a big share of the growing green car market. With that statement in mind, its easy to see how the fun but fuel-thirsty Evo model in its current form could be an enormous contradiction to the company’s new policy of being a leader in EV and hybrid technology.

When later asked about the possibility of a hybrid powered Evolution model, Eusegi appeared to put that notion to rest as well by saying, “Maybe the world can change and maybe someday we can do a motor race by electric vehicles. Maybe then we can enter the market again.”

This news of the Evo’s impending demise (which has yet to be officially confirmed) would stand to contradict numerous reports of the company working on a Evo XI model which would feature a hybrid system and would be a great way for the company to help make the Evo fit in with the company’s new direction, while at the same time serving as a bridge to the company’s greener future. Until then enthusiasts should keep an eye on further developments, and if the end of the franchise is indeed at hand, they should prepare to mark the end of a wild and historic era that helped Mitsubishi become the company that it is today.

Author: Carl Malek

Carl Malek is Autosavant’s resident German car fanatic and follower of all things General Motors. Carl first entered the world of automotive journalism as a freelance photographer during his freshman year of college before making the switch to automotive writing several years later. Carl developed an interest in cars at an early age, which helped him overcome the challenges of a learning disability in mathematics. In addition to writing for Autosavant community, Carl also contributes to many car forums and enjoys attending automotive events in the Metro Detroit area with his family. Carl’s message for others with learning disorders is to believe in yourself, be persistent, and face all challenges head on.

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2 Comments

  1. I think we might see Mitsubishi Motors being merged/amalgated with another Japanese car company soon or later.

    They closed their Australian plant at Townsley Park near Adelaide (a former Chrysler plant they acquired when Chrysler sold their Aussie subdairy in the late 1970s). The Eclipse is a mere shawdow of itself. Peugeot-Citroen put the alliance project with Mitsubishi on the ice and now the EVO. Mitsubishi need a miracle like Nissan had when Renault arrived on board.

  2. Could be Steph, Mitsu has always been the weak link in the chain of Japanese auto brands offered here in this country and with exception to the Evo line, none of their other products really stand out in the market place. For instance the Eclipse has lost its focus, and the Galant sedan (Ralliart Trim excluded) really does not stand out in any particular category when compared with competitors.

    To be fair though, The company did release a statement via their Facebook page stating that for now the EVO model will still be in production. If the next iteration does indeed come out I look forward to seeing exactly what direction Mitsubishi will take it.

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