New York Auto Show: Swedish Cool

By Brendan Moore

Just a short note while I’m going back and forth on the floor here at the New York Auto Show during the second press day: I couldn’t help but notice as I passed by the Saab stand that everyone there seemed so, well, unusually calm.

So I stopped in, and the effect on me was the same, my blood pressure went down almost immediately. It was a bit like sitting in your favorite cafe.

After being put through the wringer over the last six months as different parties went back and forth over the continued existence, you might think (understandably) that Saab as a living entity might be pretty stressed out. Yes, they got a new owner and their short-term future is now assured, but the task ahead of them is daunting.

You would be wrong, though. Everyone there is preternaturally serene. And, also, by the way, confident.

Author: Brendan Moore

Brendan Moore is a Principal Consultant with Cedar Point Consulting , a management consulting practice based in the Washington, DC area. He also manages Autosavant Consulting, a separate practice within Cedar Point Consulting. where he advises businesses connected to the auto industry. Cedar Point Consulting can be found at

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