New York Auto Show: Swedish Cool
By Brendan Moore
Just a short note while I’m going back and forth on the floor here at the New York Auto Show during the second press day: I couldn’t help but notice as I passed by the Saab stand that everyone there seemed so, well, unusually calm.
So I stopped in, and the effect on me was the same, my blood pressure went down almost immediately. It was a bit like sitting in your favorite cafe.
After being put through the wringer over the last six months as different parties went back and forth over the continued existence, you might think (understandably) that Saab as a living entity might be pretty stressed out. Yes, they got a new owner and their short-term future is now assured, but the task ahead of them is daunting.
You would be wrong, though. Everyone there is preternaturally serene. And, also, by the way, confident.