Toyota Rolls Out Nationwide Program to Assist Owners of Recalled Vehicles

Toyota leaves the details to their dealers and will pick up the tab

By Brendan Moore

Toyota is launching a national program to help Lexus and Toyota owners repair their cars that have been recalled. The program is modeled after the one that Attorney General Andrew M. Cuomo of New York pressured Toyota into offering in the state of New York. Toyota has decided that it likes the program and has reached agreement with the attorney generals in all 50 states to institute the program across the country this week.

The Japanese auto manufacturer said the offering “will be tailored to the owner’s individual circumstances” and “may include” the following actions by a Toyota dealer:

– Recalled vehicles being picked up at the customer’s location and returned to same by the dealership.
– Driving affected owners to the dealership or to work.
– Providing “where necessary” a rental car, loaner vehicle “or taxi reimbursement for the reasonable period that the customer is unable or unwilling to use his or her car.”

Toyota stated that it is leaving the execution of these actions to their individual dealers, but will reimburse their dealers fully for whatever expenses they incur helping customers.

New York AG Cuomo has been knocking Toyota around in the press and is conducting his own investigation into Toyota’s safety issues. Toyota’s recalls affect 500,000 vehicles in New York state alone.

“It is unacceptable that New York consumers should face additional burdens when dealing with a safety problem that is Toyota’s responsibility,” Cuomo said in a public statement. “New Yorkers who own recalled vehicles understandably may be reluctant to drive their cars and assume the risk of harm to themselves and others on the road.”

The services under the new national program are being provided to Toyota and Lexus owners who are concerned about driving their recalled vehicles before repairs are made for sticky gas pedals, floor mat entrapment and braking problems. It also applies to Tacoma pickup owners having their vehicles’ front drive shafts inspected.

Toyota states that over one million vehicles affected by the recalls have now been repaired to date.

Author: Brendan Moore

Brendan Moore is a Principal Consultant with Cedar Point Consulting , a management consulting practice based in the Washington, DC area. He also manages Autosavant Consulting, a separate practice within Cedar Point Consulting. where he advises businesses connected to the auto industry. Cedar Point Consulting can be found at

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