Hyundai Increases Production of Tucson to Meet High Demand

New crossover is a big hit right from the start

By Brendan Moore

02.18.2010

Hyundai logoHyundai introduced the all-new Tucson crossover in December of last year, showing off a sleeker design and improved powertrain in an effort to bring in new buyers and that effort seems to be paying off.

Sales in the US have jumped, and the Korean automaker now is cranking up production volume in the Ulsan, South Korea factory that produces the Tucson.

Hyundai dealers nationwide have been reporting shortages of the new Tucson since deliveries first started and Hyundai now believes they have a solid hit on their hands.

John Krafcik, CEO of Hyundai North America, when talking about the Tucson, predicted a huge jump in unit sales for the model. He commented that that the Ulsan factory would start pushing up production in March, and said, “We’ll ramp it up as long as necessary to satisfy market demand.”

Hyundai recently announced US sales goals of 500,000 units and 4.5% market share for 2010. Given their competitor Toyota’s recent stumbles in the market, many industry watchers now believe that Hyundai will surpass those goals fairly easily.

2010 Hyundai Tucson

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Author: Brendan Moore

Brendan Moore is a Principal Consultant with Cedar Point Consulting , a management consulting practice based in the Washington, DC area. He also manages Autosavant Consulting, a separate practice within Cedar Point Consulting. where he advises businesses connected to the auto industry. Cedar Point Consulting can be found at http://www.cedarpointconsulting.com.

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2 Comments

  1. Got mine, and I love it. It’s the perfect car for me. I think Hyundai will sell as many as they have available.

  2. Talk about a leap forward from the previous Tucson. Its cousin the Kia Sportage (which I cannot stand in its current generation) is going to look equally attractive, while being further differentiated. Great time to consider a Hyundai.

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