Pricing for New Opel Astra Lower Than VW Golf
By Brendan Moore
Opel announced during today’s unveiling of the Opel Astra at the Frankfurt Auto Show that it would price their new Astra a surprising 600 euros lower than the VW Golf, a substantial difference in the lower end of the market.
Opel executives said that they intend for the Astra to remain one of the top three cars in Europe in terms of sales volume, and, are obviously serious about that goal in light of the pricing announcement.
The new Astra is built on the new “Delta” platform at GM, which also does duty in the new Chevrolet Volt and the Chevrolet Cruze.
The new Astra is a very important car to the new owners of Opel, Magna and Sberbank – it is the number one selling car for Opel and Vauxhall, Opel’s British subisidiary. A successful Astra will go a long way towards making a successful Opel.
And, although Opel will now be only an affiliate of General Motors in the future, the Astra is important to GM as well.
The 2010 Astra enters a somewhat humbled European market that has experienced some minor gains lately, but is not expected by many industry analysts to return to 2007 sales levels until 2012 or 2013.
The 10-day Frankfurt car show kicks off with their press days, which are happening now; Sept. 17 will have suppliers’ events and exihibitions, and, Sept. 19, the show opens to the public. The show has 781 companies participating, down 7% from last year, due to the economic crunch.
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