Hyundai Releases Sketch of Next Sonata

By Brendan Moore

09.01.2009

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Hyundai released two sketches of the next Sonata to the press earlier today that shows a considerable departure from the staid styling that has characterized the Sonata so far.

There are styling cues that are obviously influenced by the Genesis flagship recently introduced by Hyundai, but the swoopy styling stands on it’s own without looking like a cut-rate copy of the Genesis.

The sketches represent what the 2011 Sonata will look like, according to Hyundai. The Sonata that will be sold in the United States will also be manufactured in the United States, specifically, in Hyundai’s Alabama plant.

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Hyundai’s Press Release:

Hyundai Motor Begins to Take Pre-launch Orders for YF (Sonata)

(Sept. 1, 2009) Hyundai Motor Company is ready to start taking orders tomorrow for its all-new Sonata, codenamed YF, ahead of the car’s official launch Sept 10th in the Korea domestic market. In replacing the NF Sonata which was launched in Sept. 2004, Hyundai decided to retain the Sonata name as the mid-size car has been Korea’s perennial best-seller.

The new Sonata is fitted with a 6-speed automatic transmission and delivers gratifying performance through its 2-liter Theta II gasoline engine. Delivering 12.8 kilometers per liter, it achieves the highest fuel economy in its segment. In addition, safety has been upgraded with Vehicle Dynamic Control now supplied as a standard feature.

*VDC : Improves the safety of a vehicle’s stability by detecting and minimizing skids.

The overall comfort has been enhanced through a variety of new technologies and premium specifications such as a panoramic sunroof, gear shift paddles attached to the steering wheel, and a push-button starting system.

The rendering preview features coupe like body style and exudes a dynamic image. The front side communicates an image of strength through a wide radiator grill and sharp-edged headlamp.

The flowing coupe-like lines of the new Sonata eloquently express Hyundai’s “fluidic sculpture” design language, a new design direction that will play a pivotal role in enhancing the brand. Hyundai is confident that the new Sonata, equipped with the company’s latest technologies, will continue the long string of successes earned by Sonata over the years.

Since the launch of the very first generation Sonata in October 1985 in Korea, 4.45 million units of Sonata have been sold worldwide. In 2004, Sonata earned the highest ranking in J.D. Power’s Initial Quality Survey in the Entry Midsize Car category.

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Author: Brendan Moore

Brendan Moore is a Principal Consultant with Cedar Point Consulting , a management consulting practice based in the Washington, DC area. He also manages Autosavant Consulting, a separate practice within Cedar Point Consulting. where he advises businesses connected to the auto industry. Cedar Point Consulting can be found at http://www.cedarpointconsulting.com.

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6 Comments

  1. Before any applause let’s see how close the production car is to this sketch.

  2. Shame the production car has already been captured on KDM grounds under camouflage and looking like Camry this around. Whoops. Would have been nice I suppose.

  3. I’m skeptical, too, although I hope the Sonata that shows up looks like this.

  4. The spy snapper photos I saw showed a heavily disguised car. One could only guess at the details of the shape underneath.

  5. Hyundai is one of the well known brands. Everyone is excited for the new Sonata. It is one of the most luxurious car. Design-wise, it looks fantastic. This car definitely comes with latest technological features.

  6. “Everyone is excited for the new Sonata.” That’s a laugh.

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