Honda to Sell Electric Vehicle in US by 2015

By Brendan Moore

08.24.2009

honda-logoThe Nikkei business news paper of Japan reported over the weekend that Honda will unveil a concept car at the Tokyo Auto Show this October that will be the first prototype for an electric production car the company hopes to sell in the US market by the middle of the nest decade.

Honda had no comment on the Nikkei report.

If true, Honda joins a growing number of automakers that have decided to produce electric cars for the mass market.

Various strategies regarding electric vehicles are now emerging.

Some automakers (GM, Ford, Nissan, etc.) are producing electric hybrids in the interim before the projected wave of electric vehicles, and have already announced plans to produce an electric vehicle (EV). Conversely, one major automaker, Toyota, the leader in electric hybrids, is producing electric hybrids and has not yet announced plans for an EV. It also appears that some major automakers plan to jump right to EVs, skipping the step of producing hybrids completely. Some small all-electric automakers (i.e. Tesla) have sprung up as well, but it will be some time before their success, or lack of it, is determined.

It is believed that many auto manufacturers have now reached the conclusion that they cannot meet future US and EU vehicle emissions requirements for their aggregate production without producing electric vehicles in that mix.

No one really knows what the rate of adoption by consumers of EV technology will be; what publicly accessible charging infrastructure will be available in terms of widespread EV use in the near term, or, just how much battery technology will improve over the next five or ten years, thereby increasing range (and thereby practicality) of the vehicles.

Despite these variables, it appears that many automakers, including Honda, are pushing ahead full speed with plans for electric vehicles.

Earlier this year, Honda released their new Insight electric hybrid, advertising the vehicle as the lowest-priced hybrid on the market today.

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Author: Brendan Moore

Brendan Moore is a Principal Consultant with Cedar Point Consulting , a management consulting practice based in the Washington, DC area. He also manages Autosavant Consulting, a separate practice within Cedar Point Consulting. where he advises businesses connected to the auto industry. Cedar Point Consulting can be found at http://www.cedarpointconsulting.com.

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4 Comments

  1. Wow, 2015 is a long time away. With that date, it seems that Honda may be missing at least the early boat on EVs, with Mitsubishi, Chrysler, Ford, GM, and Nissan likely beating them to market by years in some cases.

  2. You have to think Honda is just covering their bets here. You know the Honda EV could show up very soon if conditions change. They’re just watching the market.

  3. Maybe later they could turn on an electric vehicle program, but I think they’re way behind GM and Nissan and Tesla at this point.

  4. I bet Honda makes a great EV when they do make one.

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