First Impressions: 2010 Ford Taurus

By Brendan Moore

06.22.2009

2010-ford-taurus-press-drie

Co-driver poses with the 2010 Taurus

Ford is inviting auto journalists to see and drive the new, completely redesigned 2010 Taurus and the born-again 2010 Taurus SHO. Luckily, Autosavant was invited in the first wave, and so I am able to give you my impressions regarding the regular Taurus now, and the Taurus SHO tomorrow.

First, I have to say that the new Taurus is much better-looking in the metal than in the various photographs that have been shown on the web, particularly the front and the front ¾ view. The looks of the Taurus are not going to knock you out; rather it’s a fairly clean design with some interesting action here and there. It’s attractive. The looks will please most people, and that is of tremendous importance in the segment that the Taurus competes in.

I had a long talk with Earl Lucas, the man in charge of exterior design for the new Taurus, when I first saw the car and also was able to speak with him later for a short while. He told me almost immediately after I met him that the design of the Taurus was influenced considerably by different kinds of music, which the designers had playing all the time while they were working on the car. Our interests in music dovetailed somewhat, so I found it interesting to look at a car that was inspired in part by the stuff I listen to on a regular basis.

The interior looks a little more expensive than the car is, which is always good, but the gap between perception and price is not as good as VW/Audi, the champion of that sort of trickery. Still, Ford does a very good job inside, and additionally, the interior is very large for the segment. This is a family car with enough actual room for everyone in a regular-sized family. The “seems-more-expensive-than-it is” theme continues with nice interior appointments, a kicking stereo, etc. Additionally, the fit and finish looks fantastic.

Second, the new Taurus is just crammed with expensive safety equipment. No shell game here; I can’t think of another car that has as many active and passive safety features at this price point ($25,999 USD to approximately $41,000 for the top non-SHO model with every single option). As far as I’m concerned, and to put it bluntly, you would have to be doing something really stupid to die in this car. The Ford engineers are confident that the new Taurus will again score the highest crash rating available, and, of course, it has dual-stage airbags, side-impact airbags and side-impact air curtains, but the Taurus also has, in Ford’s own words:

Side Protection And Cabin Enhancement (SPACE®) Architecture is comprised of a hydroformed cross-car beam embedded in the floor between the door frames, providing additional strength in the side of the vehicle. In the event of a side impact, the beam helps divert crash forces away from the occupants. A strong roof cross member and side impact door beams work with the floor-mounted tube to further improve side impact protection.

Personal Safety System™ is designed to reduce the risk of injury to the driver and front seat passenger in the event of a moderate to severe frontal collision. Sensors note right front occupant weight, safety belt usage, outboard seat belt tension and seating position to optimize air bag deployment force for occupant safety.

AdvanceTrac® electronic stability control predicts the vehicle’s intended path, using sensors to detect and measure oversteer and yaw, while continuously monitoring vehicle speed, throttle position and steering wheel angle. When the system senses a loss of wheel traction, engine torque is reduced and braking is applied in conjunction with the standard Anti-lock Braking (ABS) system. The system also incorporates traction control to aid drivers when operating the vehicle on loose or slippery surfaces.

SOS Post-Crash Alert System™ is an integrated technology that automatically unlocks the doors and activates the emergency flashers in the event of an air bag deployment.

Blind Spot Information System (BLIS®) consists of two multiple beam radar modules, one each per rear quarter panel. When an approaching vehicle enters the defined blind spot zone, an indicator alert provides warning to the driver in the corresponding side view mirror.

Auto High Beams/Rain-Sensing Wipers harness sensor technologies to switch headlights to high intensity when no other vehicles are detected, in a range of up to 500 feet for taillight detection, and up to 2,000 feet for oncoming headlight detection. Rain-sensing wipers use an advanced optical sensor to detect the intensity of rain and/or snowfall to adjust wiper speed.

Cross Traffic Alert uses the existing BLIS radar modules to sense oncoming traffic when slowly backing out of a parking spot. This industry-exclusive system functions only while the vehicle is in reverse and warns when cross-traffic appears within three car widths.
Ford SYNC® is the fully integrated, in-vehicle voice-activated communications and entertainment system, with 911 Assist™, Vehicle Health Report and GPS-based features including business search and call completion. SYNC connects to MP3 players, iPods, memory sticks and PDAs. SYNC’s 911 Assist will place a call to a local emergency operator in the event of an air bag deployment incident. The latest version of SYNC adds Traffic, Directions and Information, providing turn-by-turn route guidance, and the ability to access content by personalized favorites such as region, subject matter or sports team.

Curiously, the fairly simple piece of safety equipment that isn’t available at all with the Taurus or the Taurus SHO is a set of fog lights. No fog lights up front, no fog lamp in the rear tail lights. When I asked the Ford engineers and product managers about this, their reply was something along the lines of, “Our standard-equipment lights are so good, fog lights are not necessary on this vehicle”.

That’s the official line from Ford. Now, I realize that most people in the US don’t need fog lights, and I also realize that lots of knuckleheads in the US drive around with their fog lights on when there is no fog, and those facts alone are good reasons to not offer fog lights. But, some drivers (like those along the Pacific Coast) do actually need fog lights with some frequency. Having driven for years in San Francisco where the fog is incredibly dense, I can personally testify that headlights are not as good as fog lights in heavy fog. It is strange to me that Ford doesn’t at least offer fog lamps as an option on the Taurus. But, I’m sure the people at Ford did all sorts of qualitative and quantitative research to justify their decision, so, no fog lights.

Do I think that’s the right decision? No, I don’t.

Third, let’s talk about the driving.

The route laid out for the journalists by Ford was strictly Dullsville. It was low-speed, stop-and-go traffic for the most part, with very brief moments of flat open highway where you could push the car up to 60-65 miles per hour. The drive was so low-stress that  I guarantee someone blindfolded in the back seat could not have discerned the difference between a 2010 Honda Accord, 2010 Toyota Camry, Toyota Avalon, Buick LaCrosse, etc, and the new Taurus. I mean, it was pleasant enough, and quiet enough, but I think we’ll have to wait until Ford sends one to us for a week until we can pass judgments on the differences. Put it this way: the front-wheel-drive Taurus felt equal to all its front-wheel-drive segment competition. The Taurus has a 3.7 liter V6 with 263 hp that gets good fuel economy, it’s got a six-speed automatic, etc. The things that made a difference between the Taurus and its segment brethren that I could see/believe were the safety features, the exterior styling and the higher interior content. The Ford people say the 2010 Taurus is a better drive, but I could not confirm that claimed differentiator.

The drive mapped out for the Taurus was in stark contrast to the one I did in the AWD Taurus SHO the second day, which was a complete hoot and tremendously enjoyable (more on that tomorrow). It would have been equally entertaining to push the regular Taurus through the same hoops.

We are very much looking forward to getting a new Taurus delivered here at 100 Autosavant Plaza for a week, so we can see what it’s made of in term of driving dynamics.

What is the verdict so far on the 2010 Taurus? Well, I think it’s a given that it will drive at least as well as the competition, so I think Ford has got a winner in the new Taurus. That means that their CEO made the right decision in bringing back the name.

Ford sold 52,667 units of the over-chromed, bastardized Ford 500/Taurus in 2008. This is a much better car, albeit more expensive. But, it’s also bigger, and from my point of view, even though the price is higher, the price-to-value ratio is much better. Ford executives will absolutely not provide an estimate of Taurus unit sales for next year, but I will. I think 85,000 units of the redesigned Taurus will go over the curb in 2010. I think Ford will move over 110,000 units the year after.

Tomorrow, the wonderful Taurus SHO.

COPYRIGHT Autosavant – All Rights Reserved

Note: photo captions are from Ford Media

We have included the official Ford press release and a spec sheet below for your enjoyment:

FOR IMMEDIATE RELEASE

UPSCALE, TECH-SAVVY NEW TAURUS FLAGSHIP DELIVERS STYLE, SUBSTANCE FOR FULL-SIZE SEDAN BUYERS

• Athletic, upscale new 2010 Ford Taurus confidently leads a growing wave of new-car introductions from Ford Motor Company. On sale this summer, this distinctive new vehicle combines class-leading technologies with confident, engaging driving dynamics
• Taurus features an impressive set of standard and available technologies that add convenience, connectivity, safety and value for customers. They include Adaptive Cruise Control with Collision Warning, Intelligent Access with Push Button Start, MyKey™ parental programmability, Blind Spot Information System (BLIS®) with Cross Traffic Alert, Rain-Sensing Wipers, EasyFuel™ capless refueling, Ford SYNC® and Voice-Activated Navigation with SIRIUS® Travel Link™
• The new Taurus is powered by the award-winning 3.5-liter V-6 Duratec engine, mated to one of two available fuel-efficient six-speed automatic transmissions including SelectShift Automatic™ with shift paddles and available all-wheel drive

The Ford Taurus – the car that changed America’s view of full-size sedans – is all-new for 2010 and ready to take on the world’s best, with an upscale new design, impeccable driving dynamics, class-leading technologies and an unbeatable price tag.

“The new Taurus sets the pace for Ford’s growing new car launch momentum,” said Mark Fields, president of the Americas. “This sedan completely redefines expectations of what Taurus stands for – and helps further define what Ford is capable of delivering – quality, fuel-efficient vehicles featuring the latest technologies and head-turning design.”

The new Taurus benefits from Ford’s Global Product Development System, which made it possible to deliver an all-new sedan 12 months sooner – with more new features than customers and dealers dreamed possible.

“Taurus is our premium Ford flagship, and it casts a halo across the entire brand portfolio,” said Derrick Kuzak, group vice president for global product development. “Building on its reputation for safety leadership, we leveraged extensive use of computer-aided design and engineering technologies as well as digital pre-assembly modeling to deliver a high-quality, new Taurus a year ahead of schedule.”

Even better news? The new 2010 Taurus will start at $25,995 – the same price as 2009 models, but with more class-leading features, new technologies and perceived quality that rivals premium luxury sedans.

“The new Taurus showcases the best of what the Ford brand has to offer ─ expressive design, class-leading technologies and an engaging driving experience with impeccable quality,” said Jim Farley, Ford’s group vice president of Marketing and Communications. “When customers get behind the wheel and drive one, their experience will beat or rival that offered by the best cars in the full-size sedan segment ─ including the Toyota Avalon.”

New times, new design

The shift starts with the vision for Taurus itself. It debuted as a family sedan, but with the advent of crossovers, the new Taurus is aimed more at drivers who might move friends and family but place more of a premium on the driving experience and technologies aimed at making time on the road more meaningful and fun.

“Taurus is more of a ‘me’ sedan now, and we’ve delivered with this buyer in mind,” said Moray Callum, director of Ford’s Car and Crossover Design.

Exterior design details are more sculpted and powerful – from the powerdome that speaks to the strength behind its confident grille to the pronounced fenders and fascia. Bold new headlights combined with recessed parking lamps frame a new expression of the signature Ford three-bar grille – and the lowered roofline helps make the new Taurus more aspirational.
New wheels, from 17- to 20-inches in diameter, fill the sculpted wheel wells and lend Taurus a muscular and athletic stance. The raised shoulder lines of the new Taurus provide a confident profile and enable generous truck capacity.

The exterior color palette for the 2010 Taurus includes new hues, selected to harmonize with interior appointments and offer customers a broader range of color combinations. New colors include Candy Red Metallic Tint, White Platinum Metallic, Steel Blue Metallic, Gold Leaf Metallic and Ingot Silver Metallic.

Inside, a forward-leaning centerstack – home to the climate controls, audio components and available navigation screen – flows in a continuous unbroken form through the instrument panel and down into the center console. The smart design allows for the interior to be formed with unbroken lines to impart seamless quality and craftsmanship.

The door panels employ an innovative urethane tooling process providing unique texture and identity to surfaces, with visible stitching and a hand crafted appeal. This same process allows for door panel two-toning, enabling model series differentiation.

The new Taurus’ precision craftsmanship is reflected in the quality of materials used in the interior as well as the exterior panel margins, which are comparable to costly German luxury sedans.

Better on-road performance, too

To match its more athletic looks, the new Taurus features sportier driving dynamics.
The 2010 Taurus comes standard with Ford’s proven Duratec 3.5-liter V-6, generating 263 horsepower and 249 foot-pounds of torque. This award-winning engine earns a ULEV-II emissions certification and comes paired with a choice of two new six-speed automatic transmissions.

The smooth and refined Duratec V-6 helps the front-wheel-drive Taurus deliver unsurpassed highway fuel economy. Taurus reflects Ford’s commitment to deliver the best, or be among the leaders, in fuel economy across the vehicle segments where it competes.

Taurus fuel economy is aided by employment of a two-speed fuel pump and Aggressive Deceleration Fuel Shut-Off technology.

The Taurus SE offers a six-speed automatic transmission with a Grade-Assist hill-holding rollback prevention feature, paired with an economical 2.77 final drive ratio.
SEL and Limited series Taurus models are offered with a six-speed SelectShift Automatic™ featuring racing-inspired shift control paddles mounted on the steering wheel. SelectShift offers the convenience of conventional automatic operation, or a manual shift mode that gives the driver complete control over gear selection. The SelectShift transmission enables “match-rev” downshifts and will hold manually selected gears, unlike some competitive transmissions that second-guess the driver.

The SEL is offered with a 2.77 to 1 final drive ratio, while the Limited series uses a 3.16 to 1 gear in front-wheel-drive models, and a 3.39 to 1 ratio in all-wheel-drive models to provide enhanced acceleration.

Chassis and suspension components are tuned to deliver on the sporty and aggressive design with optimized roll stiffness for cornering control, responsive steering with sharp turn-in and precision accuracy. This chassis tuning of the MacPherson front struts and multi-link rear suspension reflects Ford Global DNA, defined by responsive steering and handling, while maintaining a comfortable ride quality.

The 2010 Taurus features a new SR1 suspension configuration.

Named for its “one-to-one” rear shock absorber ratio, it provides a superior balance between cornering and handling while providing a stable baseline for fine tuning. SR1 enables the use of 19- and 20-inch wheels – and reduces vehicle weight, saving fuel.

“While driver engagement was a key objective for the new Taurus, we also put huge emphasis on creating a quiet environment,” said Chief Engineer Pete Reyes. “Wind tunnel development time was important to reduce noise, vibration and harshness, but it also helped with fuel economy.

Customer-focused technologies

Tech-savvy customers will find plenty to like about the new 2010 Taurus. Its technologies enable customer connectivity, while fulfilling desires for personalization, customization and control. This comprehensive list of features isn’t just technology for the sake of technology. These offerings have been selected and developed to provide the ultimate in comfort and convenience for the driver and all passengers. Extensive work has also been done to ensure that these technologies are easy to understand and intuitive to operate.

Adaptive Cruise Control allows the driver to set the vehicle cruising speed while using radar technology to monitor traffic travelling up to 600 feet ahead, automatically adjusting Taurus speed to help maintain a safe distance between vehicles.

Collision Warning with Brake Support is a new active safety feature, enabled by Adaptive Cruise Control. This system uses a radar sensor to detect moving vehicles ahead and provides a visual “heads-up” warning signal transmitted across the base of the windshield and an audible warning when slower moving traffic is detected ahead. The system also pre-charges the brakes and engages an electronic brake assist to help the driver stop more quickly.

Intelligent Access with Push-Button Start, a new Taurus feature, allows the driver to enter the car and start the engine by simply carrying the fob as they approach and enter the vehicle.

SecuriCode™ Keyless Entry Keypad enables vehicle access by unlocking the driver’s door using a five-digit code on the new keypad system flush-mounted in the driver’s side B-pillar.

MyKey™ allows parents or fleet administrators to activate a restricted driving mode. When enabled, MyKey features a Persistent Belt-Minder® with Audio Mute until safety belts are buckled, an earlier low-fuel warning, and consistently engaged AdvanceTrac® stability control, Blind Spot monitoring, Cross Traffic Alert and Forward Collision Warning. Additional programmability includes restrictions on audio volume, limiting top speed to 80 mph and speed chime warnings at 45, 55, or 65mph.

Auto High Beams/Rain-Sensing Wipers harness sensor technologies to switch headlights to high intensity when no other vehicles are detected, in a range of up to 500 feet for taillight detection, and up to 2,000 feet for oncoming headlight detection. Rain-sensing wipers use an advanced optical sensor to detect the intensity of rain and/or snowfall to adjust wiper speed.

Easy Fuel® Capless Fuel Filler System is an industry-exclusive feature that self-seals without a traditional fuel cap.

Blind Spot Information System (BLIS®) consists of two multiple beam radar modules, one each per rear quarter panel. When an approaching vehicle enters the defined blind spot zone, an indicator alert provides warning to the driver in the corresponding side view mirror.

Cross Traffic Alert uses the existing BLIS radar modules to sense oncoming traffic when slowly backing out of a parking spot. This industry-exclusive system functions only while the vehicle is in reverse and warns when cross-traffic appears within three car widths.

Ford SYNC® is the fully integrated, in-vehicle voice-activated communications and entertainment system, with 911 Assist™, Vehicle Health Report and GPS-based features including business search and call completion. SYNC connects to MP3 players, iPods, memory sticks and PDAs. SYNC’s 911 Assist will place a call to a local emergency operator in the event of an air bag deployment incident. The latest version of SYNC adds Traffic, Directions and Information, providing turn-by-turn route guidance, and the ability to access content by personalized favorites such as region, subject matter or sports team.

Voice-Activated Navigation System with SIRIUS® Travel Link™ uses an 8-inch screen to present a birds-eye-view map with 3D landmarks. The system responds to voice commands for destination programming and route selection. In addition, it provides enhanced route guidance features such as street name announcements and detailed freeway exit, turn and ramp position lane guidance. The screen can be personalized with up to 32 pictures, sized up to 1.5 MB each. The system also incorporates the SIRIUS Travel Link, offering availability of current weather and ski conditions, a five-day forecast, local fuel pricing by cost per gallon and brand, sports scores and movie listings.

Sony® Audio components deliver sound from a variety of sources, with an AM-FM tuner, SIRIUS Satellite radio, CD, DVD audio and an integrated 10 GB hard drive for storage of up to 2,400 songs. This package also includes an available 12-speaker premium audio system.
Multi-Contour Seats with Active Motion™ are available – on an industry-exclusive basis – for driver and passenger, integrating a six-way lumbar support and subtle rolling pattern massage. The bottom cushion features Active Motion technology, providing minute but continuous movement, stirring a change of muscular activation helping a driver avoid back pain.

Safety leadership grows

The new 2010 Taurus builds on its legacy of safety leadership, incorporating a comprehensive array of passive and active features engineered to protect and preserve its passengers.

“A stiffer body structure and new crash avoidance technologies make the Taurus – already named the safest full-size sedan – even safer,” said Reyes, chief engineer.

Taurus safety begins with a body structure optimized for strength and stiffness. The energy-absorbing front structure features octagonal front frame rails, tunnel rails and “shotgun” front structural members designed to absorb and redirect crash forces away from the passenger compartment. Ultra high-strength boron steel has been added to the B-pillar, as well.
The new Taurus is equipped with a comprehensive package of active and passive safety features, including dual-stage driver and front passenger air bags, side impact air bags and Safety Canopy®, a Ford exclusive protection system that features side curtain air bags that help protect front and rear outboard passengers in both rollover and side impact crashes.

 Other key safety features include:

Side Protection And Cabin Enhancement (SPACE®) Architecture is comprised of a hydroformed cross-car beam embedded in the floor between the door frames, providing additional strength in the side of the vehicle. In the event of a side impact, the beam helps divert crash forces away from the occupants. A strong roof cross member and side impact door beams work with the floor-mounted tube to further improve side impact protection.
Personal Safety System™ is designed to reduce the risk of injury to the driver and front seat passenger in the event of a moderate to severe frontal collision. Sensors note right front occupant weight, safety belt usage, outboard seat belt tension and seating position to optimize air bag deployment force for occupant safety.

AdvanceTrac® electronic stability control predicts the vehicle’s intended path, using sensors to detect and measure oversteer and yaw, while continuously monitoring vehicle speed, throttle position and steering wheel angle. When the system senses a loss of wheel traction, engine torque is reduced and braking is applied in conjunction with the standard Anti-lock Braking (ABS) system. The system also incorporates traction control to aid drivers when operating the vehicle on loose or slippery surfaces.

SOS Post-Crash Alert System™ is an integrated technology that automatically unlocks the doors and activates the emergency flashers in the event of an air bag deployment.

# # #

2010 FORD TAURUS
TECHNICAL SPECIFICATIONS

BODY
Construction Steel unibody
Final assembly location Chicago Assembly Plant

POWERTRAIN AND CHASSIS

ENGINE

Type 3.5-liter V-6 Duratec
Manufacturing location Lima Engine Plant
Configuration 60 degree V-6, aluminum block and heads
Intake manifold Composite, split plenum
Exhaust manifolds Cast iron
Crankshaft Forged steel
Redline 6,700 rpm
Idle speed in drive 620 rpm
Throttle body 65 mm, electronic
Valvetrain DAMB, 4 valves per cylinder, intake variable camshaft timing
Valve diameter Intake: 37mm; Exhaust: 31mm
Pistons High-temperature cast aluminum alloy with low-friction coated skirts, low-tension rings
Connecting rods Cracked powder metal
Ignition Pencil coil
Bore x Stroke 3.6 x 2.4 inch / 92.5 x 88.7 mm
Displacement 213 cu. inch / 3,496 cc
Compression ratio 10.3:1
Horsepower 263 @ 6,250 rpm
Horsepower per liter 75
Torque 249 ft.-lbs. @ 4,500 rpm
Recommended fuel 87 octane unleaded
Fuel capacity 19 gallons
Fuel injection Sequential multi-port fuel injection
Oil capacity 5.5 quarts with filter
Recommended oil GF4, 5W-20
Emission control Closed loop with catalyst

ENGINE

Federal standards Tier II/Bin 5 tailpipe, T2e evaporative
California standards ULEVII tailpipe, L2e evaporative

DRIVETRAIN

Layout Front-wheel drive or All-wheel drive

TRANSMISSION

Standard 6-speed automatic overdrive
Gear Ratios
1st 4.484
2nd 2.872
3rd 1.842
4th 1.414
5th 1.000
6th 0.742
Reverse -2.882
Final drive FWD 2.77/ 3.16, AWD 3.16/ 3.39

SUSPENSION

Front Macpherson strut and rear-facing L-shaped lower control arm with isolated subframe and stabilizer bar
Rear Independent multi-link suspension coil over shocks; stamped-steel lower control arms and cast upper control arms

STEERING

Type Power rack and pinion
Steering column Power tilt/telescope
Ratio 17:1
Turns, lock-to-lock 2.98
Turning circle curb-to-curb 12.05m /Â 39.7 ft.

BRAKES

Type Standard 4-wheel ABS (4 channel); Traction control; Optional AdvanceTrac® ESC
Front Disc
Rear Disc
Power assist Yes

WHEELS AND TIRES

SE 17-inch painted 8-spoke aluminum wheels, P235/60Rx17 BSW tires
SEL 18-inch 8-spoke aluminum wheels, P235/55Rx18 BSW tires
Limited 19-inch 10-spoke chrome-clad aluminum wheels, P255/45Rx19 BSW tires
EcoBoost™ exclusive 20-inch 5-spoke Premium painted aluminum wheels, P245/45Rx19 BSW tires

DIMENSIONS (inches unless otherwise noted)

EXTERIOR

Wheelbase 112.9
Vehicle length 202.9
Vehicle width (without mirrors) 76.2
Vehicle height at curb 60.7
Track width, front/rear 65.3 / 65.5

INTERIOR

Seating capacity 5 passenger
Headroom
Front row 39.0
Second row 37.8
Legroom
Front row 41.9
Second row 38.1
Shoulder room
Front row 57.9
Second row 56.9
Hip room
Front row 56.3
Second row 55.8

WEIGHTS AND CAPACITIES (pounds unless otherwise noted)

Total passenger volume 102.2 cu. ft.
Total interior volume 122.3 cu. ft.
Luggage capacity 20.1 cu. ft.
Maximum towing capacity (properly equipped) 1,000 lbs.
Base curb weight
FWD 4,015 lbs.
AWD 4,224 lbs.
Power-to-weight ratio (lbs/hp)
FWD 14.22
AWD 14.94

Author: Brendan Moore

Brendan Moore is a Principal Consultant with Cedar Point Consulting , a management consulting practice based in the Washington, DC area. He also manages Autosavant Consulting, a separate practice within Cedar Point Consulting. where he advises businesses connected to the auto industry. Cedar Point Consulting can be found at http://www.cedarpointconsulting.com.

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12 Comments

  1. I like the way it loooks. Ford designers deserve credit.

  2. It seems as if Ford is not going for volume any longer. It seems like they ‘re going for profit and a quality product.

    Who woulda thunk it?

  3. This looks pretty nice acutually. I’ve always thought Ford’s “Three Bar” grill design looked awful, and it appears far more subdued on the latest Taurus.

    And I notice the CVT is not on the transmission list. For which all I can say is : GOOD.

  4. I guess I’m the one out of step because I think that car is fugly..

  5. Very impressed so far by the new Taurus! I personally would have loved for it to be a RWD!

    But the styling is great, and interior looks great as well!

    Will be glad to try one out myself, as I currently own a 2005 SE and so far have been a great car!

  6. Nice Subaru shirt.

  7. If people bought only n safety, Ford would sell 10 million of these. That is some impressive safety equipment.

  8. The should restyle Fusion similarly, including interior.

  9. No fog lights? Not even on the SHO? Not even as an option?

  10. Styling blows away the brick styling of the 500-Taurus with some hints of retro Ford Galaxie in the rear flanks and T-Bird in the nose.

    “No gas electric hybrid” edition seems a marketing “no-no” if Ford is seeking a younger median income family buyer for the Taurus. Might it be in the offing for 2011?

    Every car manufacturer must have it’s own data to support it’s definition of the “regular American family”.

    These days it’s rare to see a family of greater than 4 members, so pretty much any four seater, from the the Passat CC to a BMW 3 series coupe should be fine.

    And its fairly rare to see more than 2 adults car-pool out to dinner.

    So what are manufacturers saying when they imply that anything smaller than a 2010 Ford Taurus is somehow less than adequate in interior space for the “regular American family?”

    Are they saying that Americans are significantly overweight compared to their European and Asian counterparts?

    Or are they claiming that Americans tend to accumulate a lot of clutter?

    Or a bit of both?

  11. A bit of a redux or addendum to my earlier post:

    I actually see a bit of Euro Ford Mondeo in the nose of the new Taurus.

    Hope it trickles down to the 2011 Fusion. Perhaps Ford US can start designing for Ford Ford US, provided they can lose the tacky front fender vents.

  12. You orobably know this even if you didn’t mention it. But I bet a lot of your readers outside of Europe don’t know it!

    Foglights are considered important enough to safety in Europe that the EU requires foglights as standard equipment on all new cars sold in the EU. As it should be (I live in the Rocky Mountains, talk about dense fog).

    It’s just outright strange that Ford doesn’t at least offer foglights as an option on the new Taurus, and especially the Taurus SHO.

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