Tata Says Nano will be sold in US within Three Years

06.05.2009

By Brendan Moore

tata-logo-21Tata CEO Ratan Tata has told attendees at a Cornell University forum that the Nano, the world’s cheapest new car, will be sold in the US within three years. Once word leaked out, a Reuters reporter picked up on it, and the news was confirmed by David Good, Tata’s US representative.

Tata has already forecast deliveries of the Nano in Europe two years from now, although the company has stated repeatedly that the version of the car sold in Europe will be much more expensive than the models to be sold in India, due to added equipment that the European market will demand.

First deliveries of the Nano will happen in India, Tata’s home country, next month.

The company did not say if the cars would be retailed through its own dealer network, or through Tata’s Jaguar and Land Rover dealerships, their $2.3 billion USD acquisition in 2008. It stretches the imagination how the tiny, cheap 65 mpg Nano would be sold alongside expensive large Jaguars and Land Rovers since the buyer demographics would seem to be polar opposites, but who knows?

tata-nano1

Of course, there may be other retail networks available to Tata in the future in the US – the next iteration of Saturn comes to mind immediately.

Mahindra and Mahindra, another large Indian vehicle manufacturer, is planning on selling their diesel-powered small trucks and SUVs through a dedicated dealer network in the US, starting in late 2009, but those plans were made before the massive financial meltdown in the auto sector, when there were not a lot of other attractive options. 

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Author: Brendan Moore

Brendan Moore is a Principal Consultant with Cedar Point Consulting , a management consulting practice based in the Washington, DC area. He also manages Autosavant Consulting, a separate practice within Cedar Point Consulting. where he advises businesses connected to the auto industry. Cedar Point Consulting can be found at http://www.cedarpointconsulting.com.

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5 Comments

  1. “Tata has already forecast deliveries of the Nano in Europe two years from now, although the company has stated repeatedly that the version of the car sold in Europe will be much more expensive than the models to be sold in India, due to added equipment that the European market will demand”

    Okay, sure, but since the Nano cost under $3000, even if it is twice as much, that’s only, like, $5500. And that’s with AC, airbags, etc. Bring it over is what I say.

  2. It will die like a yugo It is little more then two mope/scooters put together. Wait till one flys off of the mighty mack bridge in Michigan…..

  3. My old Honda moped had bigger tires than this POS. For the same price I imagine a 10-year-old Honda Civic is easily 5X better than a new Nano. (There’s a Robin Williams riff in here somewhere.)

  4. You can always get a better deal buying used but there are many people that will only buy new.

    This car is for those people that want new and want cheap.

  5. i dont think thats a good idea to launch after 3years,
    till that time there will be alot of competitors for nano,
    and i think people can get better car for that price too

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