Toyota Forecasts Rebound, Increases Production
By Brendan Moore
Toyota sees a rebound in US sales over the next six months and is increasing production accordingly.
Toyota is bumping up production for six of its highest-selling models as a result of sales jumping up in May. May sales for Toyota increased a healthy 21% over April figures, although Toyota’s General Manager, Bob Carter, stated their numbers show a 25% increase over April.
Toyota’s sales figures for May still showed a decrease from last year’s same month, with a considerable drop of 39.5%, worse than every other major manufacturer except Honda.
In some related good news, days supply (inventory on dealers’ lots) for Toyota has dropped from 62 days in April to a current 41 days across the company.
The production increases will occur in the following models:
Tacoma, Tundra, Camry, Corolla, Rav4 and Sienna
The total increase will be approximately 65,000 units spread across the six models. Toyota did not break out the production increases per model.
Meanwhile, an interesting thing happened to Toyota in Japan – the new Prius was the top-selling model for the first time ever in Japan, beating out the Honda Fit (Jazz in the US). It marks the first time the Prius has garnered the sales crown in Japan. Will it presage success for the new Prius in the United States?
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