By James Wong
06.30.2009
For the past week or two, Audi has been advertising its new A5 model over the radio here in Singapore where I live.. It illustrates a conversation between a petrol kiosk attendant and a driver of the all-new A5 turbo-diesel. The advertisement pretty much covered all the benefits of the car over a petrol equivalent; exceptional fuel consumption (combined figure of 6.9L/100km) and monumental torque (500Nm) combined with the undisputed great looks of the A5, work of Walter de’Silvia who considers the A5 the ‘most beautiful car he has ever designed in his career’.
For me, one who has long pondered when diesel cars will ever be introduced mass-market locally, this got me heartened. I thought that finally some sense has been knocked into the dealerships. The mainstay of petrol cars is all well and good until you consider that the numerous instances of start-stop traffic and short traveling distances really make a diesel a worthwhile alternative. And who else better than the European manufacturers to introduce a highly frugal and efficient diesel car into the market? Diesel has been a mainstream product in Europe for several decades now, perhaps even more popular than its petrol counterparts, and for the cleanest and most technologically-advanced diesels we need not look further. Luckily for us, Volkswagen and Audi have both taken the first steps into what might potentially be the next big thing in Singapore’s car industry.

It sounds and looks for all the world like one of those joke news items car makers push out on the morning of April Fool’s Day.
Last week the people that work for Fiat, and, are stationed in Auburn Hills, Michigan, were saying that their main brand had too many negative connotations for US consumers, and that Alfa Romeo would be the brand that would represent the Italian might of Fiat Group.

What is happening with the Fiat-Chrysler “merger” these days?
Did a car ever make you nervous? Perhaps it intimidated you in some way, like a beast you were unsure you could tame. Maybe, less dramatically, a car unnerved you on a consumer level with a bit of buyer’s remorse. Meet the 2010 Mustang GT, a car that’s bound to cause you both.
