PSA Peugeot-Citroen Says, “Not Afraid of a Fiat-Opel Merger”

By Brendan Moore

05.11.2009

peugeot-logoPeugeot board director Jean-Philippe Collin was quoted this morning in La Repubblica, an Italian newspaper, as stating that the French automaker PSA Peugeot-Citroen (Peugeot) was not afraid of a Fiat-Opel merger.

“We do not fear a possible alliance between Fiat and Opel. The car world is certainly not in its first phase of consolidation, we have always been working in a competitive scenario,” Collin stated.

“In periods like this, of scarce liquidity, the best thing is to concentrate resources on few and selected activities: renewing products, strengthening the network and satisfying clients,” he commented to the reporter.

Collin also mentioned that Peugeot would have electric urban cars in production by 2010.

There have been rumours that Peugeot might be pushed into an alliance with Renault, its arch-rival in France, with the French government itself acting as the marriage broker.

Peugeot sells approximately 3 million units per year and industry analysts have stated that the company may need to merge with someone else in order to compete effectively in the future.

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Author: Brendan Moore

Brendan Moore is a Principal Consultant with Cedar Point Consulting , a management consulting practice based in the Washington, DC area. He also manages Autosavant Consulting, a separate practice within Cedar Point Consulting. where he advises businesses connected to the auto industry. Cedar Point Consulting can be found at http://www.cedarpointconsulting.com.

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2 Comments

  1. If I’m reading this right, there would be one French car company with three brands, Peugeot, Citroen and Renault?

  2. it’s not the 1st time of an alliance/merger idea between Peugeot and Renault. A French article mentionned an idea from Paul Betts du Financial Times who suggested a merger between Renault and Peugeot-Citroen http://www.trends.be/fr/economie/entreprises/12-1634-43710/et-pourquoi-pas-une-alliance-renault-peugeot–.html

    And wayback in time, Delahaye wanted to do a “French GM” (GM à la française) with Chenard & Walker and Unic but no luck. http://www.leblogauto.com/2006/12/breve-rencontre-delahaye-235.html

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