New York Auto Show, Second Press Day


By Brendan Moore


The second day of the New York Auto Show opened here with more media types present, but not appreciably more. More of the displays are now moving towards completion, which, again, is out of sync with past years – usually the manufacturers want to put their best foot forward while the automotive press is in front of them, but it seems some of them are more or less just phoning it in this year.

I went by the Volkswagen stand again today to take another look at the 2010 Golf and I have to say, I think it’s a very good updating of VW’s main car. I think it’s a clean, uncluttered look that is pleasing, albeit certainly not exciting.

Hyundai is making everyone nervous in the US auto industry, and they have a great display and show stand here – it looks like their show marketing budget has survived relatively intact, unlike so many others.

I did see some journalists downstairs wandering among the trucks today, so that’s an improvement over yesterday when the whole area looked like a ghost town.

More in a little while.

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Author: Brendan Moore

Brendan Moore is a Principal Consultant with Cedar Point Consulting , a management consulting practice based in the Washington, DC area. He also manages Autosavant Consulting, a separate practice within Cedar Point Consulting. where he advises businesses connected to the auto industry. Cedar Point Consulting can be found at

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1 Comment

  1. Why wouldn’t Hyundai be upsetting everyone these days? They’ve been selling cheap cars for awhile and in this current time and age, it’s no surprise that Hyundai is up and coming.

    One thing that’s been released with little fanfare though that I think deserves a look: the Elantra Touring(SW i30). Being overshadowed by the success and introduction of the twin Genesis’, it saddens me that nobody has covered this car despite being a hit across the pond. All the UK magazines that I hungrily devoured at Borders/Barnes and Noble speak nothing but praise for this supposedly fine hatch. Even more pitiful is that Hyundai isn’t even trying to market the car. It just sort of exists. For no reason. Do I smell a review up and coming? =) Maybe even put the new 2010 Golf into perspective.

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