By Chris Haak
02.09.2009
General Motors’ “car czar,” Robert Lutz, will step down from his current role as Vice Chairman – Global Product Development effective April 1, 2009. At that point, he will become Vice Chairman – Senior Advisor until his retirement on December 31, 2009. Forty year GM veteran Tom Stephens, currently Executive Vice President, Global Powertrain and Global Quality will assume the role of Vice Chairman – Global Product Development on April 1. Stephens (pictured below) will report to GM COO Fritz Henderson, whereas Lutz reported to CEO Rick Wagoner.
Bob Lutz joined GM in September 2001 after an already-long career in the auto industry (outlined here in more detail). He began at GM in 1963, worked for BMW, Ford, then Chrysler. He was a candidate to succeed Lee Iacocca as Chrysler CEO, but Iacocca chose Bob Eaton instead, the Daimler acquisition happened, and Lutz retired from Chrysler to become the CEO of Exide battery until GM came calling.
Today’s GM is certainly not the model of either operational or product development efficiency that some competitors’ organizations are, but over the past seven years, Bob Lutz has made a gigantic impact toward improving a very dysfunctional organization. GM had individual fiefdoms in Europe, Asia/Pacific and North America doing their own work in product development, and the result was an enormous amount of wasted redundant efforts – or worse, underwhelming efforts that were ugly, unreliable, and tarnished GM’s reputation for a generation of buyers. Stupidity such as the fact that although the 2004 Chevy Malibu and 2004 Saab 9-3 were both ostensibly underpinned by GM’s Epsilon platform, GM had allowed Europe and North America to differ on key hard points, meaning that two sets of parts had to be developed for each version of the Epsilon platform even under the skin and that European versions could not be assembled in the US or vice versa. Continue Reading →