01.26.2009
People a little older than me – or even perhaps close to my age (I’m 33) might remember a simpler time, when pickup trucks were available with only sepvinyl seats, hand crank windows, and maybe an AM radio and heater if you were living large. In fact, I was two years old in 1977 when GM first introduced power windows in its full-size trucks. Cloth seats were the the upscale interior choice (leather was only found in Cadillac and Lincoln sedans for the most part) and there was quite a bit of exposed painted metal in the interior of trucks and SUVs.
Over the years, however, as Detroit realized that there was a lot of money to be made in selling large trucks – and even more money to be made in the sale of expensive options in those large trucks such as leather seats, Bose stereos, navigation systems, aluminum wheels, and more. The combination of low gasoline prices and the macho image of pickup trucks combined to make pickups extremely popular personal-use vehicles, and led to the creation of luxury pickups.
Now, I don’t necessarily consider the GMC Sierra Denali to be a true luxury vehicle (it’s missing a luxury brand name, and a luxury brand dealer experience, for example), but GMC’s Denali line has seen more success than some of its competitors both within GM (i.e., Cadillac Escalade EXT) and outside GM (i.e., Lincoln Blackwood, Lincoln Mark LT). I recently spent an entire 1,200 mile road trip from eastern Pennsylvania to Detroit – and back – in a 2008 Sierra Denali, and was impressed by how far trucks have come over the past few years. Moreover, the fact that the full-size pickup segment is so competitive means that while the Denali might have been the best half ton pickup on the road just 12 months ago, the all-new 2009 Ram and 2009 F-150 are going to give it a run for its money. Continue Reading









Based on reports from 