Nissan Rolls Out Versa Model That Is the Cheapest Car Sold In US
The right car at the right time?
By Brendan Moore
In what may be a case of superb timing on their part, Nissan has announced this morning that a de-contented Versa with a 1.6 liter engine and no air conditioning will go on sale in the US market starting November 18, making the car the lowest-priced new car sold in America.
The MRSP of the new 2009 Versa model is $9,990 USD, or, $10,685 after destination and handling.
Previously the Versa was not available without air conditioning and was not available with the less-expensive 1.6 liter four-cylinder engine in the US. Only a 1.8 liter four-cylinder was available in US models.
Nissan states that they are allocating one-third of their Versa sedan production capacity for the new model, which works out to around 10,000 units. Undoubtedly they will sell all of that production in the current economic conditions.
The new Versa model wrests the “cheapest new car” title away from the 2009 Chevrolet Aveo, the previous title holder at $12,625 after destination and handling.
Nissan’s press release below:
FRANKLIN, Tenn., Oct. 31 /PRNewswire/ — Nissan North America, Inc. (NNA) today announced a new 2009 Nissan Versa Sedan 1.6 model, which features a starting Manufacturer’s Suggested Retail Price (MSRP)* of $9,990* (excluding Destination and Handling). The new Versa focuses squarely on value and fuel economy, with its standard 107-horsepower DOHC 16-valve 1.6-liter inline 4-cylinder engine delivering responsive performance and a 34 mpg highway fuel economy rating (with the 5-speed manual transmission).
The Versa Sedan 1.6 goes on sale at Nissan dealers nationwide beginning November 18, 2008.
“Starting under $10,000, this new Versa Sedan 1.6 has the lowest new-car MSRP in the United States,” said Brian Carolin, senior vice president, Sales and Marketing, NNA. “It combines the low price of a used car with the dependability, high quality and full factory warranty of every new Nissan. It’s our way of saying that in tough economic times, Nissan is here to help.”
Since its introduction in 2006, Nissan Versa has enjoyed strong appeal in the marketplace among buyers seeking fuel efficiency without sacrificing performance or roominess. Versa offers one of the highest standard horsepower/torque ratings and the largest interior in the entry-level segment – along with excellent quality, reliability and durability.
The new high-value Versa Sedan 1.6 model features a smaller displacement 1.6-liter engine (versus the standard 1.8-liter), standard 5-speed manual transmission and simplified content. It is also available with a 4-speed automatic transmission. Fuel economy is rated at 26 mpg city/34 mpg highway with the 5-speed manual and 26 mpg city/33 mpg highway with the 4-speed automatic.
“The new Versa Sedan 1.6 is another way in which Nissan is taking a leadership role in reassuring consumers that now is a great time to consider a new car,” said Carolin.
In North America, Nissan’s operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program 2010, whose key priorities are reducing CO2 emissions, cutting other emissions and increasing recycling. More information on Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at www.NissanUSA.com and http://www.infiniti.com/.
* Based on Manufacturer’s Suggested Retail Price (MSRP) of $9,990 for the new, 2009 model year Versa 1.6 Sedan. Claim based on competitive MSRP’s in the Lower-Small segment for new, model year 2009 vehicles. MSRP excludes applicable tax, title and license fees. Dealer sets actual price. Prices and specs are subject to change without notice. Destination and Handling $695.
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