Aston Martin Introduces Keyless Entry Wristwatch
By Kevin Miller
Today Aston Martin has unveiled a really fancy watch which is also the keyless entry/keyless start transponder for its DBS coupe. In conjunction with its watch partner Jaeger LeCoultre, the automaker has created the AMVOX2 DBS Transponder.
The AMVOX2 DBS Transponder combines traditional watchmaking expertise and high-tech engineering. Available exclusively to owners of the Aston Martin DBS, the transponder watch is the latest design and engineering collaboration between the two high-end manufacturers. The electronic transponder which would typically be embedded in a key or fob is instead integrated into the body of the watch. As you can see in the photo the watch itself is an expensive looking piece, though its design is quite masculine. Perhaps a ladies’ version will be available by the time the Rapide hits the streets.
By integrating the transponder circuit into the body of the watch, Jaeger-LeCoultre has created a fashion accessory that is functional both as a timepiece and as a key. Aston Martin’s press release refers to the AMVOX2 DBS as the “ultimate accessory for the ultimate sports car.”
The press release goes on to describe the watch, saying:
The case and dial of the AMVOX2 DBS Transponder are highly detailed, featuring a suspended metallic grey DBS symbol, a discrete Aston Martin emblem on the movement operating indicator and ruthenium grey bridges, satin finish and a black dial that all evoke the DBS’s instrument panel. The outer dial ring also has an opening that reveals the internal mechanisms of the chronograph and transponder functions, an allusion to the exposed brake calipers visible behind the sporting wheel rims of the DBS car.
The idea of the watch design alluding to the exposed brake calipers is a bit much for me. But perhaps I’m getting off topic. Having a watch (or some other device) which can eliminate the need for a separate car key would truly be a luxury, which is the real point behind the AMVOX2 DBS Transponder.
This is a technological idea which has not before been implemented, but it makes a lot of sense. While Aston Martin has integrated their transponder into a high-end, expensive wristwatch, this trend could spread downmarket in a hurry. Hmm… wouldn’t it be fitting if Swatch could make such a transponder watch for the smart fortwo?
This idea could be expanded, both to less expensive cars and to transponder devices other than watches. I’d love it if the cell phone I carry everywhere could also function as the remote for my car. I reviewed a $16870 Suzuki SX4 with keyless entry/start earlier this year; perhaps Suzuki could offer a backpack or messenger bag with an integrated transponder. I can envision ladies’ handbags or men’s wallets with a discreet transponder built in, eliminating the hassle of misplaced keys or the potential embarrassment of bulky fobs in pockets. I’d better rush out and file my patents on these great ideas right away.
Aston Martin will showcase the AMVOX DBS Transponder around the time of the Paris Motor Show at the beginning of October. Hopefully I’ll have a chance to review the DBS with this bespoke chronograph transponder shortly thereafter.
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